More than just media releases....
By Dennis Rutzou

What a lot of people don’t realise is just how big a role public relations should play in their business, and how much easier PR consultants can make their life by tackling a very wide range of tasks.

At DRPR, we say that if it’s something to do with communications, we can handle it, or we know someone who can!

For many of our clients we act as a one-stop shop, taking over the supervision of a variety of tasks other than just looking after the media coverage.

This can be anything from organising the artwork and printing of brochures, newsletters or flyers, to booking a photographer for a launch function or some people or product photos, to involving an expert in planning a radio advertising schedule.

All of these aspects of a company’s communication are just as important as the media releases and articles, and the advantage of our involvement comes from the consistency that is achieved across all areas, and the hassle we take away from clients in chasing the printer or getting photography quotes.

At the other end of the scale, PR should be involved as much as possible in high-level planning and discussion so that we can put forward a communications strategy that fits, and can tailor the PR activities accordingly.

PR works best when it’s put through its paces at all levels of involvement… and so do we!

January 2005

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