From time to time, we add short pieces about our observations of the public relations industry and its challenges. In an effort to live by our own mantra of two way communication, we welcome feedback and comments on the content - greatpr@drpr.com.au.

• Community Relations: an understated public relations activity
• What it takes to be a credible speaker... and an influential leader
• What is the difference between hiring a PR consultant or an in-house PR professional?
• The future looks bright for PR
• Is 'Being Green' the new Black?
• Thanks to the social web, consumers are no longer idle observers
• The media is changing, are you changing with it?
• What are clients looking for in PR consultants/consultancy?
• Finding the niche
• Get in early with our Christmas / New Year check-list
• Six steps to choosing the right PR for you
• More than just media releases....
• What’s in a name?
• How much is media coverage really worth?
• New Spam laws: how do they affect you?
• A book with a title I thought I would never see
• Public Relations - What is it and what’s in it for you?