Public Relations Company

Public Relations Company  
Case Studies -
Azure Group: Providing SMEs with innovative financial services

In February 2008, DRPR was hired to plan and implement a communication strategy for Azure Group, an accounting and financial services firm which was founded in 2002.

As a new and growing business with a unique point of difference, Azure Group appointed DRPR to create awareness of the company as well as raise awareness of its unique CFO service amongst SMEs and industry experts.

Over an initial six-month period, DRPR will be implementing public relations activities to build the profile of Azure Group at a community, national and international level. These activities will include identifying media opportunities, recommending and researching sponsorship and speaking opportunities and updating the company's website.

DRPR will strive to obtain media coverage in a number of trade and consumer publications, with coverage already being obtained in CFO magazine, helping to ensure that Azure Group is at the forefront of businesses' mind when they are looking for a chartered accounting firm or CFO service.

DRPR will also be advising Azure Group on ongoing corporate strategy, business and industry awards submission, strategic partnerships and other innovative ideas. This will contribute to the growth and strength of the company and ensure its position as a leading financial services firm.