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BBX: Barter for today

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BBX, the membership-based barter trading organisation, originally appointed DRPR in April 2003 to implement a communications strategy to raise the profile of BBX and its services to potential members which include businesses and individuals.

DRPR has continually built relationships with business and trade media to generate coverage about BBX, its financial services, property fund, expansion and sponsorships. This involves contacting and meeting with editors of key publications, which helps to build awareness and keep BBX 'top of mind' amongst its target market.

To reach existing and potential members in local areas, DRPR has drafted case studies and media releases about new and existing franchisees targeted to the local media. Member case studies have also been drafted to highlight the success of BBX within specific industries like hospitality or FMCG.

As part of the public relations strategy, DRPR also writes articles about the role of public relations and business promotion for BBX Barter News, the quarterly magazine published by BBX. Hard copies were also sent to key journalists to create further awareness of the company and this has now been replaced by an e-newsletter that is forwarded on.

BBX has a wide range of sponsorships in place, which DRPR has promoted through media coverage. As a result, coverage has been obtained in a large number of metropolitan and local media, thus helping to increase visibility of BBX.

As a result of DRPR's activities, barter as a legitimate business transaction has become more recognised and accepted and people are more aware of BBX and its services.

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