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Ecowash Mobile... on the road of success

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In June 2005, DRPR began a strategic program for Ecowash Mobile, a mobile waterless car washing and detailing franchise system established in Australia in March 2004.

As a new business with an innovative technology and service, Ecowash Mobile appointed DRPR to assist in reaching potential customers and franchisees to raise awareness, understanding and credibility of the company, its franchises and services.

Throughout DRPR's appointment, the number of Ecowash Mobile franchisees increased from 10 to 42 and the number of cars from 15 to 50. The business also launched in every Australian state and territory, in the Middle East and Europe.

Over the last few years, DRPR has implemented public relations activities to build the profile of Ecowash Mobile at a community, national and, more recently, international level.

DRPR has played a critical role in the launches of franchise territories by promoting franchisees and their initiatives in their local communities. An example is the launch of the new Whitsundays franchise which resulted in the local television and newspaper covering the news.

DRPR also advised Ecowash Mobile on ongoing corporate strategy, business and industry awards submission, strategic partnerships and other innovative ideas. This contributed to the growth and strength of the company and ensured its position as Australia's leading waterless car washing and detailing service.

In 2006, Ecowash Mobile Directors announced to DRPR that the company was looking at international proposals to launch in the Middle East, Europe and other countries. This was seen as a great PR opportunity to demonstrate the two Australian founders' successful entrepreneurship and confidence in their business model.

Ecowash Mobile launched in the Middle East in September 2006 and in Europe in March 2007. When DRPR announced the launch of Ecowash Mobile Europe, the story was picked up by over 20 media outlets around the country.

Ecowash Mobile and DRPR collaborated on further projects and launches which helped consolidate Ecowash Mobile's leadership position in Australia and assist the company in creating a leading brand in the international market.

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