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New Water: Providing you with a better water solution

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In September 2005, DRPR was hired to plan and implement a communication strategy for New Water, an innovative domestic water solutions company which was founded in July 2004.

As a new business with innovative patented products, New Water appointed DRPR to create awareness of the company as well as raise the understanding and credibility of its products amongst home-owners, communities and local governments.

Over the past 18 months, DRPR has been implementing public relations activities to build the profile of New Water at a community, national and international level. These activities have included developing a quarterly newsletter and updating the company's website.

DRPR has targeted and obtained media coverage in a number of trade, environmental and home publications in Australia and New Zealand, helping to ensure that New Water is at the forefront of people's minds when they are looking for water saving solutions.

DRPR has also been advising New Water on a range of areas including business strategy, research and current water issues and debates. This has contributed to the growth and strength of the company in a competitive industry.

New Water and DRPR are now collaborating on further projects helping to increase the visibility of the company and their products amongst the Australian and New Zealand public, such as developing school and government education initiatives.

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