|Australian Olive Association|
|The Australian Olive Association (AOA) was founded in 1995 as the
industry body to encourage research and dissemination of information and
the sustained development of a national olive industry in Australia.
In 2008, the AOA launched the Australian Extra Virgin brand to raise awareness and educate consumers about the health benefits, freshness and quality of Australian extra virgin olive oil.
DRPR worked with the AOA to increase the visibility of the Association around the country, to enhance the AOA's relationships with industry partners, government bodies and the media and to launch of the Australian Extra Virgin brand.
The AOA Australian Extra Virgin brand was devised to raise awareness and educate consumers about the health benefits, freshness and quality of Australian extra virgin olive oil. DRPR worked to inform consumers of the benefits of buying Australian Extra Virgin certified olive oil, as well as educating growers of the need to ensure their olive oil was certified and of the highest quality.
|Dennis Rutzou Public Relations Pty Ltd
firstname.lastname@example.org | Phone: 02 9413 8424