The Buy Recycled Business Alliance (BRBA) operated across Australia as a not-for-profit business-led initiative to provide a forum to promote greater uptake of recycled content products (RCPs, which strongly contributes to corporate sustainability. Foundation members of the BRBA included Amcor, McDonalds, Visy Industries, Foster's Group, Corporate Express, Fuji Xerox and Australian Paper.

In an environment where corporate sustainability is seen as increasingly important, DRPR's role was to enhance the BRBA's relationship with its existing and past members and raise its profile amongst key stakeholders and the media.
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