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MEDIA RELEASE 01 May 2008

Efalex Chewies - premium fish oil for kids without any artificial preservatives
New Efalex Chewies, which contain both omega-3 and omega-6 in a natural orange-flavoured capsule, are perfect for children who need these essential fatty acids but who don't like the taste of fish. They are packed full of clinically researched ingredients and contain no sugar, artificial colours, flavours or preservatives.

Efalex Chewies are the latest product from UK-based Efamol which specialises in essential fatty acid (EFA) based products, the so-called 'good fats' that are essential for the healthy functioning of almost all cells throughout the human body. The product is distributed in Australia by Planet Health.

The fruity capsules contain fish oil rich in DHA - essential for the growth and functional development of the brain in infants - which may help sustain a child's concentration in class and support brain and eye function.

Efalex Chewies also contain pure Evening Primrose Oil, which provides the important omega-6 fatty acid GLA.

"School-based research shows that Omega-3 and Omega-6 long chain polyunsaturated fatty acids can help to maintain a child's concentration and brain function," said Melinda Hunt, Planet Health's Product Development Manager.

"Efalex Chewies are a 'clever' supplement for youngsters starting the school year as they contain no artificial ingredients. And the great orange taste means they're more likely to look forward to taking the capsules each day" she added.

Efalex Chewies are available at pharmacies and health food stores Australia-wide for a recommend retail price of $19.95 for 30 capsules or $35.95 for 60 capsules.

Planet Health distributes only brands that meet a high standard of quality, reputation, innovation and ethics. These brands include Australian Bush Flower Essences, Lifestream, [Al'chemy] and [A'kin] from The Purist Company, Springfields, Efamol and Planet Health's own Qsilica range.

Planet Health can be contacted on (02) 4862 9999 or by visiting www.planethealth.com.au.

Released for Planet Health by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Kim Larochelle or Nicola Rutzou on (02) 9413 4244.

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