MEDIA RELEASE 01 May 2008
BRBA launches Australia's 'one-stop-shop' Directory for recycled products
The Buy Recycled Business Alliance (BRBA) is launching Australia's first
National Recycled Product Directory, enabling users to base their purchasing
decisions on transparent and accurate information about recycled content
products.
The Directory, developed with funding support from Federal and State
governments, is available online free of charge for anyone wishing to source
recycled products including procurement managers, governments, small businesses,
schools, householders and community organisations.
Lena Geraghty, Chair of the BRBA, says this 'one-stop-shop' Directory of
recycled products was initiated by the BRBA to answer the growing interest for
more detailed information about the availability of recycled products.
"The Directory provides transparent, trustworthy, detailed and consistent
information on the range of recycled products available across Australia,"
Geraghty said.
"We commissioned Royal Melbourne Institute of Technology (RMIT) to develop a
product verification procedure that would enable users of the Directory to have
confidence that claims about the environmental standards of the products are
correct," she added.
The Directory provides recycled product information in a level of detail never
previously available to consumers including the size, specifications and source
of each product as well as percentage of recycled, reused and remanufactured
content. Detail is also provided on whether the recycled materials were sourced
from pre-consumer, post-consumer or reutilised waste.
The Directory currently includes over 500 products, a number that is expected to
increase substantially following the state-based launches throughout April, May
and June 2008.
The BRBA, founded in 1999, is an alliance of businesses that are committed to
the purchase and use of recycled content products and materials. The BRBA
believes that driving demand for recycled content products through 'buying
recycled' is central to creating a successful Australian recycling market and
will strongly contribute to corporate sustainability.
Organisational Sponsors of the BRBA include Amcor, McDonalds, Visy Industries,
Foster's Group, Corporate Express, Fuji Xerox and Australian Paper.
The Directory is free to use and can be accessed via the BRBA website at
www.brba.com.au.
Released for Buy Recycled Business Alliance by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Kim Larochelle or Dennis Rutzou on (02) 9413
4244.
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