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MEDIA RELEASE 01 May 2008

BRBA launches Australia's 'one-stop-shop' Directory for recycled products
The Buy Recycled Business Alliance (BRBA) is launching Australia's first National Recycled Product Directory, enabling users to base their purchasing decisions on transparent and accurate information about recycled content products.

The Directory, developed with funding support from Federal and State governments, is available online free of charge for anyone wishing to source recycled products including procurement managers, governments, small businesses, schools, householders and community organisations.

Lena Geraghty, Chair of the BRBA, says this 'one-stop-shop' Directory of recycled products was initiated by the BRBA to answer the growing interest for more detailed information about the availability of recycled products.

"The Directory provides transparent, trustworthy, detailed and consistent information on the range of recycled products available across Australia," Geraghty said.

"We commissioned Royal Melbourne Institute of Technology (RMIT) to develop a product verification procedure that would enable users of the Directory to have confidence that claims about the environmental standards of the products are correct," she added.

The Directory provides recycled product information in a level of detail never previously available to consumers including the size, specifications and source of each product as well as percentage of recycled, reused and remanufactured content. Detail is also provided on whether the recycled materials were sourced from pre-consumer, post-consumer or reutilised waste.

The Directory currently includes over 500 products, a number that is expected to increase substantially following the state-based launches throughout April, May and June 2008.

The BRBA, founded in 1999, is an alliance of businesses that are committed to the purchase and use of recycled content products and materials. The BRBA believes that driving demand for recycled content products through 'buying recycled' is central to creating a successful Australian recycling market and will strongly contribute to corporate sustainability.

Organisational Sponsors of the BRBA include Amcor, McDonalds, Visy Industries, Foster's Group, Corporate Express, Fuji Xerox and Australian Paper.

The Directory is free to use and can be accessed via the BRBA website at www.brba.com.au.

Released for Buy Recycled Business Alliance by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Kim Larochelle or Dennis Rutzou on (02) 9413 4244.

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