Public Relations Company

Public Relations Company  
MEDIA RELEASE 01 July 2008

Are your natural health products really natural?
More and more Australians are taking natural supplements to compensate for dietary deficiencies. Multivitamins, calcium and fish oil are some of the top selling supplements in Australia according to niche distributor Planet Health.

Melinda Hunt, nutritionist and senior product manager for Planet Health, stresses that not all supplements are created equal. Consumers spend a considerable amount of money each year on synthetic multivitamin supplements as a result of misinformation regarding their origin and effectiveness.

"The most popular multivitamin formulas sold today are predominantly synthetic, which means that the nutrients are 'man-made' in a laboratory rather than coming from a natural whole food source. However, many studies have shown that nutrients from whole foods are better digested and absorbed than their synthetic counterparts," Hunt said.

Planet Health distributes naturally derived supplements covering many areas including Lifestream Bioactive Spirulina (a nutrient rich wholefood supplement), Lifestream Natural Calcium (a calcium rich sea vegetable) and Efamol Efalex (an essential fatty acid supplement combining fish oil and evening primrose oil).

Lifestream Bioactive Spirulina
Lifestream Bioactive Spirulina contains the richest concentration of nutrients known in any food, grain or herb on Earth.

Lifestream Bioactive Spirulina contains all the essential amino acids, together with glycogen to enhance energy levels, vitality and stamina. This all natural, whole food nutrition supplement supports healthy blood sugar levels, helps manage cravings, and promotes mental clarity and focus.

Lifestream Bioactive Spirulina is a daily whole food supplement which can particularly benefit people feeling run down, exhausted or lacking in energy. It is also useful for people exercising regularly (including athletes), pregnant or breast feeding women, children, teenagers and the elderly.

Lifestream Bioactive Spirulina is available at pharmacies and health food stores Australia wide in powder, tablet and capsule form, with a RRP from $19.95.

Lifestream Natural Calcium
Lifestream Natural Calcium is the only certified organic, non-synthetic, dairy free calcium supplement.

Calcium is one of the most essential minerals needed by our body. Calcium is vital for building strong bones, healthy nails and teeth and for maintaining bone strength and density later in life.

Lifestream Natural Calcium is 100% Lithothamnium Calcareum - a natural sea vegetable. Unlike many synthetic calcium supplements, Lifestream Natural Calcium contains no limestone, no crushed cow bones, no chalk and no artificial or added preservatives.

Lifestream Natural Calcium is available at pharmacies and health food stores across Australia in both powder and capsule form with a RRP from $19.95.

Efamol Efalex
Efalex, produced by UK company Efamol Ltd, is a unique combination of high DHA tuna oil (Omega-3) and pure Rigel® evening primrose oil (Omega-6), providing the essential fatty acids needed for the healthy functioning of almost every cell in the human body.

Nancy Morse, chief scientific officer of Efamol, explained that these so-called 'good fats' are essential for maintaining brain performance.

"About 60 per cent of the human brain is made of fat and the most abundant fatty acid in the brain is DHA (docosahexaenoic acid). Since our body can not produce essential fatty acids, we need to ensure that they are present in sufficient quantities in our diet or through supplementation," she said.

The Efalex formulation is specifically designed to help children with concentration, learning and mood. This supplement is also beneficial for people of all ages seeking to maintain healthy brain and eye function.

Efamol Efalex is available at pharmacies and health food stores Australia wide in both liquid and capsule form with a RRP from $16.90.

Planet Health was founded in Sydney in February 1996 by Peter and Mandy Harwood. Peter had previously spent a number of years in the natural healthcare industry in sales and management roles.

Planet Health distributes only brands that meet a very high standard of quality, reputation, innovation and ethics.

Planet Health can be contacted on (02) 4862 9999 or by visiting

Released for Planet Health by Dennis Rutzou Public Relations (
For further information please call Kim Larochelle or Nicola Rutzou on (02) 9413 4244.

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