The need to save water means big business
The need for Australians to save more water means big business for one of Australia’s leading rainwater tank suppliers, New Water, which only commenced operation one year ago in July 2004.

The company has since installed over 600 rainwater tanks, which are based on a different concept to the standard rainwater tank, as they are constructed like a bladder and can be installed under a house. The company is now in the process of launching a household grey water treatment system.

New Water’s rainwater tanks are sold through a network of over 25 distributors throughout the country. New Water’s revenue has increased more by more than 400% in the last year and it has relocated to larger premises to cope with the increasing demand.

Andrew Pearce is the CEO of the company, who made a move away from the international corporate sector to head up New Water, based in Melbourne, and be part of this boom industry in Australia.

“It was a big step for me but I really believe there is enormous potential for Australian’s to embrace water saving measures in their home and capturing rainwater is one of the best ways to do this.

“Our Rain Reviva rainwater solution is also a brilliant innovation because it is designed to go under the house and allows homeowners to use the full surface area of their roof to capture water.

“It can capture up to 500% more water than the standard rainwater tank and it stays out of sight,” said Pearce.

Pearce is a former President and Managing Director of TeleTech Asia Pacific, the industry leader in the call centre outsourcing industry, employing 5,000 people across 9 countries in the Asia Pacific region, and he oversaw the company increase its annual revenue from $30M to $150M. He also has a background in management consulting.

“One of our objectives is to be the most significant contributor to Australia’s efficient utilization of water by 2007. This is backed by our commitment to research and development, which will continue to yield unique innovative solutions like the Rain Reviva and the Aqua Reviva system for treating and recycling grey water,” said Pearce.

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Released for New Water by Dennis Rutzou Public Relations. For further information please call David Lizzio or
Dennis Rutzou on (02) 9413 4244.