Public Relations Company

 
Public Relations Company  
 
MEDIA RELEASE 02 March 2010

3D Holographic Display enters Australian retail market
Australian retail merchandising has reached a new level with the introduction of 3D Holographic Display by Propel Interactive, a provider of interactive displays for retail applications.

With a 180-degree viewing angle, the glass-enclosed Holographic Display can combine a product, a 3D effect video and an optional soundtrack to create a powerful merchandising tool.

Craig Burnard, Propel Interactive General Manager, said the Holographic Display brings a whole new dimension to interactive displays for brands and retailers.

"The benefits of interactive technology to drive consumer decisions at point-of-sale are increasingly being recognised and the Holographic Display is a step up from what we've seen so far in Australian retail outlets," Burnard said.

"The Holographic Display can promote a series of images and text associated with a product placed inside the case. It delivers an eye-catching message as well as providing information about the product. It helps create conversations between consumers and retailers," he added.

The image content is easily stored, updated and delivered by inserting a USB memory stick into the display's built-in media player. It requires no operational interface or software, only a power outlet and a USB drive.

The Holographic Display is particularly suited to high value brand items that need to be displayed securely such as consumer electronic items, watches, jewellery, pharmaceuticals, cosmetics, optical and more.

It is maintenance-free, suits unlimited application and comes in four sizes: 48 cm, 61 cm, 81 cm and 107 cm.

Propel Interactive focuses on interactive displays that utilise the latest retail technology products to drive consumer decisions at point-of-sale. By leveraging state of the art technology, Propel helps achieve consistent communication across a range of platforms that include printed and digital signage, electronic ticketing and self-service kiosks.

Propel Interactive is part of SPOS' group of companies. SPOS is a leading provider of marketing at retail solutions in Australia and New Zealand that are designed to enhance the overall appearance of the products and ultimately stimulate sales.

More information about Propel is available by calling 02 9087 2088.

Released for SPOS by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Kim Larochelle or Nicola Rutzou on (02) 9413 4244.

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