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MEDIA RELEASE 02 October

New Country Manager appointed for Media Monitors
Leading media intelligence group Media Monitors has appointed Jarrod Smith Country Manager for New Zealand.

Jarrod previously held the position of National Sales Support Manager at Insurance Australia Group (IAG) NZ. In this senior management role Jarrod was responsible for business support, recruitment, sales training, quality assurance, call centre analysis and management information.

Jarrod is excited about his new role at Media Monitors, which will involve looking after all aspects of the business in NZ including developing the business strategy and direction, staff leadership and client relationship management.

"My role as Country Manager provides me with the opportunity of being responsible for running a business in NZ with the corporate support and structure of an Australian parent. It will be fascinating to grow, develop and lead a business based in NZ while benefiting from the synergies that can be extracted from being owned by a large player in an established market," said Jarrod.

The media is undergoing significant changes and according to Jarrod, it is becoming increasingly important for businesses to be aware of what is being said across all medium types.

"The media is under pressure to deliver a fast service. Media consumers, like all consumers, are time poor and require information which is fast and convenient. The challenge is to ensure that what consumers receive remains credible and fit for purpose, and not simply a commoditised product and service with little depth or integrity," Jarrod said.

"In this light, media monitoring has never been more important. Organisations require a professional, timely and relevant service that allows customers to focus on what is important and critical to them without having to work their way through the often crowded and noisy messages in the media," he said.

Media Monitors is a world leader in media information services and the leading media monitoring group in Australia and New Zealand. The company currently has over 4,000 clients in both the corporate and government sectors.

Media Monitors employees over 50 people in New Zealand with head office in Wellington and offices located in Auckland, Christchurch, and Palmerston North.

Released for Media Monitors by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Aleks Czerwinski or Nicola Rutzou on (0011 612) 9413 4244.

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