MEDIA RELEASE 02 December 2009
SPOS launches new interactive technology company for retailers
Marketing at retail solutions provider SPOS has recently launched its new
company Propel Interactive to provide interactive displays utilising the latest
retail technology products.
CEO David Evans said SPOS decided to launch the new company to answer a need in
"There's a growing awareness in the marketplace of the benefits of interactive
technology to drive consumer decisions at point-of-sale. SPOS had been offering
interactive displays for many years, but we have decided to launch Propel
Interactive to help differentiate our offer and expertise," Evans said.
Craig Burnard, Propel Interactive General Manager, said the company leverages
state of the art technology to achieve consistent in-store communication and
boost consumer interaction and purchase.
"Propel offers 'touch and feel' in-store merchandising technology including
software solutions, electronic signage, digital screens and self-service kiosks.
It enables retailers to get customers to interact with the products but at the
same time makes them secure from theft. It also helps achieve consistent,
compliant, relevant and up-to-date information across one or many stores,"
"Propel is at the moment made of a team of four qualified staff and we're
planning on doubling it within the next six to twelve months. We will be hiring
in the new year," he added.
Burnard said the name Propel Interactive was chosen to represent the company's
mission to drive consumer decisions.
"Propel is an action word. It aims at driving consumer decision making and helps
retailers move forward and grow their sales with the best interactive products
to showcase their offering," Burnard explained.
Propel Interactive is part of SPOS' group of companies. SPOS is a leading
provider of marketing at retail solutions in Australia and New Zealand that are
designed to enhance the overall appearance of the products and ultimately
More information about Propel is available by calling 02 9087 2088.
Released for SPOS by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Kim Larochelle or Nicola Rutzou on (02) 9413