Public Relations Company

Public Relations Company  
MEDIA RELEASE 3 February 2004

New Major Sponsor for the Real Rabbitohs

New Major Sponsor for the Real Rabbitohs
South Sydney, the famous Rabbitohs in the National Rugby League, has secured Real Insurance, a new major entrant in the Australian insurance market, as its major sponsor for the next two years.

As a result, the club will be known as the ‘Real Rabbitohs’.

This is a significant two year deal with a two year option which allows South Sydney to move forward in their five year business plan and strongly establish the Real Insurance brand in the market.

Rabbitohs’ CEO Shane Richardson said that the club was ecstatic to have Real Insurance on board as their major sponsor.

“We have been working very hard for the past few months to try and secure the support of a brand like Real Insurance and with their backing we believe we can continue our stated evolutionary path towards consistent on-field success.

“The support of Real Insurance goes beyond a simple financial transaction - we’re looking for them to have a real and tangible partnership in our club,” said Mr Richardson.

New Major Sponsor for the Real Rabbitohs

Real Insurance Managing Director Richard Enthoven said he shares this sentiment.

“Real Insurance is impressed with the Rabbitohs’ status as one of Australia’s most famous sporting icons, but also with the exciting plans the management has for the Club moving forward.

“Our goal is to become a major force in the Australian insurance industry much the same as the Real Rabbitohs are looking forward to being a success on and off the field.

“We will initially focus on home and contents and life insurance, and we are confident that our involvement with the Real Rabbitohs will help to make Real Insurance a popular and trusted brand,” Mr Enthoven said.

Although Real Insurance is a new name in the industry, it is not new to Australia. Real Insurance is underwritten by The Hollard Insurance Company, who has been licenced by the Australian Prudential Regulatory Authority since 2000. Hollard is part of the international Hollard Insurance Group and already insures more than 150,000 policyholders in Australia across several insurance lines, and more than five million policy holders worldwide.

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