MEDIA RELEASE 3 February 2004
New Major Sponsor for the Real Rabbitohs
South Sydney, the famous Rabbitohs in the National Rugby League, has secured
Real Insurance, a new major entrant in the Australian insurance market, as its
major sponsor for the next two years.
As a result, the club will be known as the ‘Real Rabbitohs’.
This is a significant two year deal with a two year option which allows South
Sydney to move forward in their five year business plan and strongly establish
the Real Insurance brand in the market.
Rabbitohs’ CEO Shane Richardson said that the club was ecstatic to have Real
Insurance on board as their major sponsor.
“We have been working very hard for the past few months to try and secure the
support of a brand like Real Insurance and with their backing we believe we can
continue our stated evolutionary path towards consistent on-field success.
“The support of Real Insurance goes beyond a simple financial transaction -
we’re looking for them to have a real and tangible partnership in our club,”
said Mr Richardson.
Real Insurance Managing Director Richard Enthoven said he shares this sentiment.
“Real Insurance is impressed with the Rabbitohs’ status as one of Australia’s
most famous sporting icons, but also with the exciting plans the management has
for the Club moving forward.
“Our goal is to become a major force in the Australian insurance industry much
the same as the Real Rabbitohs are looking forward to being a success on and off
“We will initially focus on home and contents and life insurance, and we are
confident that our involvement with the Real Rabbitohs will help to make Real
Insurance a popular and trusted brand,” Mr Enthoven said.
Although Real Insurance is a new name in the industry, it is not new to
Australia. Real Insurance is underwritten by The Hollard Insurance Company, who
has been licenced by the Australian Prudential Regulatory Authority since 2000.
Hollard is part of the international Hollard Insurance Group and already insures
more than 150,000 policyholders in Australia across several insurance lines, and
more than five million policy holders worldwide.