MEDIA RELEASE 5 September 2006
Aussie business launches waterless car washing in the dry and thirsty Middle East
Two young Aussie entrepreneurs have just launched their highly successful
waterless mobile car washing and detailing franchise in Saudi Arabia - a dry
country which has embraced the concept of the service.
Jim Cornish and Stewart Nicholls, both former race and rally drivers,
established Ecowash Mobile in March 2004. The company rapidly grew from a
two-car Sydney based service to 30 franchises operating 35 bright orange cars
covering areas in five states across Australia.
The Aussie company took out the Getting Started award for the 2005 Australia
Post Small Business Awards in November 2005.
Ecowash Mobile Directors Jim and Stewart decided to take a big step and seize
the opportunity to launch their expanding business offshore in the Middle East.
“We were approached by someone who had lived and worked in the Middle East and
therefore has a good understanding of the lifestyle and environmental issues
Saudi Arabia faces. There is a massive water shortage in the Middle East, so the
Ecowash Mobile franchise model is obviously a good fit,” Jim said.
Jim visited Saudi Arabia in February, June and then again in August to help
establish the Master Franchise for the region.
“It has been a great experience. Saudi Arabians have a high level of integrity
and they are great people to deal with. We all get along very well – it all
started with just a handshake and we have gone from strength to strength” Jim
“They also like to structure long-term agreements. The Ecowash Mobile Middle
East Master Franchise, located in Damman, is a 25-year project and we are very
excited about the potential of the region.
“The Middle East operation already has four Ecowash Mobile cars on the roads,
covering areas within Damman and Al-Khobar in Saudi Arabia’s Eastern Province.
The local response has been great so far with both car dealerships and private
car owners being extremely impressed with the quality of the results and the
convenience of the service. Our protective coating lasts even longer and looks
better on their cars because they don’t get mud, just sand,” Jim said.
Mohammed Hamdan, Ecowash Mobile Middle East Director, says Ecowash Mobile is an
exceptional business opportunity for Saudi Arabia.
“The concept behind Ecowash Mobile is very smart. We would all like to save
water as most of the Middle East countries are very dry and have a shortage of
water. We rely on desalination plants to provide water, which is a very
expensive operation, however, Ecowash Mobile is an easier way for Saudi Arabian
residents and businesses to save water and keep their cars clean,” Mohammed
“We have always believed that the commitment of two parties has the potential to
make a business very successful. We are confident our business will have an
excellent future as Jim Cornish came from Australia to train and support our new
“The joint venture agreement will help create job opportunities for locals. Some
funding institutions and government departments such as the Ministry of Water
have already expressed an interest in supporting local young Ecowash Mobile
franchisees,” he said.
Stewart said Ecowash Mobile and its franchisees in Australia will greatly
benefit from the Middle East agreement.
“With the Ecowash Mobile brand going international, we won’t only increase our
profile, market and reliability, but we will learn from the Saudi Arabians as
they experience different conditions. We might also start importing from the
Middle East some of the clothes we use during the Ecowash process,” Stewart
“All the Australian franchisees are excited about being part of a global family
as they can see the franchise growing and becoming more successful,” he said.
Jim and Stewart are also in the process of finalising a joint venture agreement
for the launch of Ecowash Mobile Europe (based in France) in October and Middle
East operations will extend into the Kingdom of Bahrain, in November.
The Ecowash Mobile approach uses an exclusive product range that includes a
biodegradable 2-in-1 wash and polish compound. The compound is sprayed onto the
car exterior and encapsulates surface dirt and provides a lubricant, better than
water, to remove dirt with a soft cloth. The polish leaves a protective coating
that lasts four to six weeks to guard against the elements and harmful effects
of wear and tear. An Ecowash is guaranteed not to scratch
The complete range of products enables a full detail inside and out including
leather treatment, bumper renovation and scratch removal. To ensure long lasting
protection of your car, Ecowash Mobile has also just introduced new protection
options for paint, fabric and carpet or leather.
A variety of services are on offer, from a basic waterless wash and polish right
through to a full detail called an Extreme Ecowash, to suit individual car
owners, through to car dealers, smash repairers and corporate fleets.
For more information call 1 800 ECOWASH (1 800 326 927) or visit
Released for Ecowash Mobile by Dennis Rutzou Public Relations.
For further information please call Kim Larochelle or Aleks Czerwinski on 02