MEDIA RELEASE 5 October 2005
New team takes over at Noble Beverages
Noble Beverages, producers of Noble's Pureau, has been acquired by food
industry veteran Leo Lawrence and Finance Director Phil Mann, with strong
Noble's Pureau is the only water guaranteed salt and bacteria free, and
containing no chlorine, fluoride, potassium, dissolved solids or other nasties.
It is 100 times more pure than World Health Organisation and Australian Food
The Pureau range comprises PET bottled waters in 600ml, 1.5 and 2 litre sizes,
as well as 5 and 10 litre casks. The products are sold through all major
supermarkets, where Noble's is market leader in the 10 litre category, as well
as a major player in the 5 litre size.
The new management team is currently extending the range of bottled water
products to include 6 x 600 ml and 4 x 2 litre shrink-wrapped products.
Managing Director Leo Lawrence has extensive grocery experience, having worked
for Procter & Gamble, White Wings and Allied Grocery Products, as well as 10
years internationally for Reckitt & Colman. He subsequently operated his own
successful advertising and marketing consultancy.
Finance Director Phillip Mann has a strong corporate, financial advisory and
investment banking background. Phil is the founder and Chairman of the Small
Companies Exchange of Australia, a direct equity matching service and advisory
firm, which has been instrumental in many fruitful mergers and acquisitions.
Leo Lawrence said that Noble's Pureau is a strong brand that presents an
important and recognisable difference compared to ordinary spring waters.
“Our water is guaranteed to be the purest available on the market and every
batch we produce is tested by an independent Government Accredited laboratory
which provides a written report on its findings.
“As well as purity, our consumer research has found that people really
distinguish Pureau's unique taste to the extent that they have very strong brand
loyalty and will not buy competitors,” said Lawrence.
Images are available on request
Released on behalf of Noble Beverages by Dennis Rutzou Public Relations. For
further information please contact Dennis Rutzou or David Lizzio on (02) 9413