Public Relations Company

 
Public Relations Company  
 
MEDIA RELEASE 06 May 2008

Anaconda serves thousands at opening weekend
Outdoor adventure retailer Anaconda opened its first Tasmanian store in the Hobart suburb of Cambridge on Saturday, 3 May 2008 and had 7300 people through the doors on the first day.

Cambridge Store Manager Aaron McClimont was thrilled with the turnout.

"Our 40 staff, many of whom have a background in outdoor and camping retailing were kept on their toes throughout the opening weekend and are keen to maintain the momentum.

"We gave away our 500 free gift bags in the first hour to the many of the hundreds of people who lined up for the 8 am store opening on Saturday," McClimont added.

Anaconda was founded in November 2004 by Toby Darvall, after selling his share in a camping & army surplus wholesale business he co-founded 13 years previously. He had formerly been a business reporter at Melbourne's popular daily, The Age.

The concept behind the stores is based on Anaconda's belief that Australians want to be entertained and have fun whilst they are shopping. Therefore, pieces of equipment such as climbing gear, tents, gas lanterns and stoves can all be tested in-store. Climbing pinnacles for indoor rock-climbing are also in all our stores to give customers a feel of the 'real experience'.

Anaconda now has 11 stores - four in Queensland, one in NSW, two in Victoria, two in WA one in SA and one in Tasmania with expansion plans throughout Australia in the near future.

The new store, located at the Harvey Norman Centre, 66 Kennedy Drive, Cambridge, occupies 3,500 square metres and offers over 35,000 products for camping, fishing, climbing, cycling and kayaking from such famous brands as The North Face, Columbia, Merrell, Garmin, Jamis, Edelrid as well as Anaconda exclusive brands Spinifex, Denali, Mojiko Tactical, Canyon, Dune, Fluid and others. For customers who haven't decided to invest in the equipment and want to trial it first, Anaconda not only sells products but also rents a range of them out.

The Anaconda Cambridge store can be contacted on (03) 6248 4517.

Anaconda can be contacted on 1300 669 137 or by visiting www.anaconda.com.au.

Released for Anaconda by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Nicola Rutzou or Jo Gitsham on (02) 9413 4244.

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