MEDIA RELEASE 06 May 2008
Anaconda serves thousands at opening weekend
Outdoor adventure retailer Anaconda opened its first Tasmanian store in the
Hobart suburb of Cambridge on Saturday, 3 May 2008 and had 7300 people through
the doors on the first day.
Cambridge Store Manager Aaron McClimont was thrilled with the turnout.
"Our 40 staff, many of whom have a background in outdoor and camping retailing
were kept on their toes throughout the opening weekend and are keen to maintain
the momentum.
"We gave away our 500 free gift bags in the first hour to the many of the
hundreds of people who lined up for the 8 am store opening on Saturday,"
McClimont added.
Anaconda was founded in November 2004 by Toby Darvall, after selling his share
in a camping & army surplus wholesale business he co-founded 13 years
previously. He had formerly been a business reporter at Melbourne's popular
daily, The Age.
The concept behind the stores is based on Anaconda's belief that Australians
want to be entertained and have fun whilst they are shopping. Therefore, pieces
of equipment such as climbing gear, tents, gas lanterns and stoves can all be
tested in-store. Climbing pinnacles for indoor rock-climbing are also in all our
stores to give customers a feel of the 'real experience'.
Anaconda now has 11 stores - four in Queensland, one in NSW, two in Victoria,
two in WA one in SA and one in Tasmania with expansion plans throughout
Australia in the near future.
The new store, located at the Harvey Norman Centre, 66 Kennedy Drive, Cambridge,
occupies 3,500 square metres and offers over 35,000 products for camping,
fishing, climbing, cycling and kayaking from such famous brands as The North
Face, Columbia, Merrell, Garmin, Jamis, Edelrid as well as Anaconda exclusive
brands Spinifex, Denali, Mojiko Tactical, Canyon, Dune, Fluid and others. For
customers who haven't decided to invest in the equipment and want to trial it
first, Anaconda not only sells products but also rents a range of them out.
The Anaconda Cambridge store can be contacted on (03) 6248 4517.
Anaconda can be contacted on 1300 669 137 or by visiting
www.anaconda.com.au.
Released for Anaconda by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Nicola Rutzou or Jo Gitsham on (02) 9413
4244.
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