Public Relations Company

 
Public Relations Company  
 
MEDIA RELEASE 06 November

Workout World and Heart Foundation join forces to fight heart disease
Workout World and the Heart Foundation have joined forces to educate Australians about preventing heart disease by making healthier choices, such as being more active.

Heart Foundation Chief Executive Officer Tony Thirlwell says heart disease is a major health concern for all Australians.

"Sadly, heart disease claims one Australian life every 20 minutes and four times as many women die from the illness than from breast cancer.

"The primary aim of the Heart Foundation is to reduce the risk and lessen the effects of heart disease among Australians through research and education.

"The Heart Foundation is committed to providing Australians with helpful health information and practical tips on how to live a healthier life. One of our key recommendations is to be more active. Through the support of Workout World, we hope to promote our 'get active' message to a wide group of Australians.

"The Heart Foundation recommends people enjoy moderate-intensity physical activity, like brisk walking, for at least 30 minutes on all or most days of the week. Being active is one of the best ways to improve heart health and help maintain a healthy weight," Mr Thirlwell adds.

Mark Garrahy, Director of Workout World, says that some people can feel daunted when they first consider the amount of exercise required to improve cardiovascular fitness.

"Everybody has individual needs and varying fitness levels but there are many options for cardiovascular exercise.

"From the feedback we get, a lot of people like to exercise at home. Brisk walking on a treadmill for only 30 minutes a day can halve the risk of heart disease, as well as burn kilojoules to help control weight. The other benefit of this type of exercise is that it suits a wide range of people because the user can choose the intensity depending on their circumstances," adds Mr Garrahy.

To celebrate the beginning of this new relationship, all 32 Workout World stores around Australia will donate 10 per cent of November sales to the Heart Foundation (up to a maximum donation of $50,000).

Released for Workout World by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Aleks Czerwinski or Nicola Rutzou on (02) 9413 4244.

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