Public Relations Company

Public Relations Company  

Bringing something better to woolgrowers
The founders of Australian Wool Network were all very experienced wool brokers when they made the decision to form the organisation back in 1999.

They had a vision to bring wool growers and processors closer together.

It sounds simple and the first steps were to work more closely with the processors and this has worked and is the approach they use today.

But they wanted to go a step further and link the woolgrower and his wool to the garment and this they achieved last year when they purchased the Hysport, a Melbourne knitwear manufacturer.

Mark Hedley, AWN State Manager NSW explains: "Wool brokers have not owned a knitwear manufacturer before and we believe that it brings a different perspective to the equation.

"Growers are not only working closely with the manufacturer, but directly linking to the consumer.

"Demand drives wool prices and this puts the grower directly in that supply line.

"Hysport garments are made from pure merino wool and we have a range called Merinosnug, which is made from a fibre derived from New Zealand possum fur and pure Australian merino wool, which is unique to us. The finished garment is lightweight and extremely warm and has been compared to cashmere.

"The range is sold in 230 retail outlets in Australia including airports and via the Internet, which also gives us access to the international markets, so that we have a year round sales cycle.

"All the merino wool used in Hysport garments comes direct from Australian Wool Network clients.

"Our wool advisory service works with the grower to show them the specification of the fibre that went into each garment and how the wool they produce can influence the end product.

"This is not only another avenue through which growers can sell their wool, but if they can produce to the right specification for the garment they can potentially achieve a better price for their wool," Mark Hedley said.

"As well providing the opportunity of selling their wool direct to the mill and the price benefit this brings, we are finding that wool growers are also attracted to the concept that their wool is going into a particular garment, which gives them a great deal of satisfaction in what they have produced.

"At Hysport we use the efficient whole garment technology process and we have recently expanded our production capacity with another state of the art electronic knitting machine.

"On these machines we can make just about anything ranging from jumpers, cardigans, shawls, beanies' scarves and gloves.

"But at the end of the day this is all a means to an end as the bottom line is to work to achieve a better price for the wool produced by our clients," Mark Hedley said.

About Australian Wool Network
AWN is an Australian privately-owned specialist wool marketer which was founded in 1999 by experienced wool industry professionals who wanted to create a new way of marketing wool for Australian woolgrowers. AWN represent 5000 wool growers marketing their 250,000 bales of wool and have specialist direct wool buying activities in Deniliquin, Hamilton, Mount Gambier, Yarram, Edenhope, Horsham and Penola. They are unique in the industry by owning Hysport, a knitwear manufacturer which not only produces high quality fashion products for the retail market internationally, but also gives wool growers a direct link to consumers.

Released for Australian Wool Network by Dennis Rutzou Public Relations (
For further information please call Dennis Rutzou on 0411 510 888.

back to media menu