Public Relations Company

 
Public Relations Company  
 
MEDIA RELEASE 8 April 2005

Local discount fuel program to rival Coles and Woolworths chain
A new discount fuel program, called beepp, was launched on the Northern Beaches this week. The program aims to rival the Coles and Woolworths network, giving local retailers and independent petrol stations a chance to fight back.

The Northern Beaches is one of the first regions in Sydney to be part of this new national initiative, which is different from the Coles and Woolworths programs, chiefly because it operates on a cumulative basis.

Chris Ryan, local distributor for beepp, says this program is unique because there is no limit on the amount you can save.

“Cents per litre is deceiving because if an average fuel fill is 40 litres, and you get a four cent rebate per litre, that equates to only a $1.60 saving on each fill. A beepp card is worth $1 – it’s like instant cash. If you shop at a retailer participating in the beepp program, you could walk out with five cards. That equates to $5 off your fuel fill,” Ryan said.

“The great thing about our program is that it gives local independent outlets, many of which have suffered, an opportunity to compete with the Coles and Woolworths retail network,” said Ryan.

Under the program, local participating retail outlets can distribute beepp cards, or ‘$1 vouchers’ as part of an ongoing reward program with their customers, who can then cumulate their vouchers at will, and redeem them at participating local petrol stations.

A host of Northern Beaches service stations have already joined the program including BP Allambie Heights, Caltex Star Mart Narrabeen, BP North Avalon, Metro Petroleum Forestville and Prime Harbord Service Station.

Participating retailers include Civic Video Balgowlah, Good 'n Healthy at Belrose, Bilgola Cellars, John Wooldridge & Staff Master Butcher at Forestville, Col Voss Automatic Transmission, Vital Peripheral Supplies Pty Ltd and Owen Tyres at Brookvale, The Coffee Club Warringah Mall, Harbord Pharmacy, Harford Butchers and The Captains Freshwater Store at Harbord, Total Look Beauty Therapy at Harbord, Civic Video Manly, The Steyne Hotel, Manly, The Coffee Club Mona Vale, and North Avalon Cellars.

Local beepp fuel outlets are printed on the back of each card, or a nationwide list can be obtained from the internet at www.beepp.com.au.

For more information about beepp call 1800 889 111.

***
Released for EPP by Dennis Rutzou Public Relations.
For further information please call David Lizzio
or Fiona Pennington on (02) 9413 4244.



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