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MEDIA RELEASE 08 July

Australian Wool Network will display their knitwear range at Sheepvention
Australian Wool Network will display a range of knitwear produced by their Hysport knitwear manufacturing plant at this year's Sheepvention to be held in Hamilton on 3 and 4 August.

But it is a garment display with a difference as it will show wool growers the specification of the fibre that went into each garment and how the wool they produce can influence the end product.
Hysport is not only another avenue for growers to sell their wool, but if they can produce to the right specification for the garment they can potentially achieve a better price for their wool.

Maurice Jolly, AWN Senior Wool Specialist who lives in Hamilton said that growers had considerable control over the wool they produce in terms of quality, length, strength and vegetable matter in the fleece.

'For example, it could be better to shear at seven months to meet a certain length requirement, or change the feeding pattern to influence the strength of the fibre.

'Our display at Sheepvention will show growers the specification required for individual garments so that they can aim to produce to that standard.

"As well as the opportunity of selling their wool direct to the mill and the price benefit this brings we are finding that wool growers are also attracted to the concept that their wool is going into a particular garment, which gives them a great deal of satisfaction in what they have produced.

"Vertical integration has been tried in the wool industry before, but we are doing it differently as Hysport garments are sold in 230 retail outlets in Australia including airports which also gives us access to international travellers," he said.

"By controlling wool processing from bale to retail we can control some of the associated costs, enabling us to potentially offer a better price for specific wool types."

The AWN Sheepvention stand will be attended by Hysport CEO Rod Murray and National Sales Manager Melinda Haycraft.

"At Hysport we manufacture from pure merino wool and we also have a fibre made from merino and New Zealand possum fibre, which makes a garment we sell under the brand of MerinoSnug that is lightweight but extremely warm.

"Our manufacturing process uses the efficient whole garment technology process and we have recently expanded our production capacity with another state of the art electronic knitting machine.

"On these machines we can make just about anything ranging from jumpers, cardigans, shawls, beanies' scarves and gloves.

"Our manufacturing plant is located in the Melbourne suburb of Seaford and our outlet shop is very popular with the locals, particularly when we had our recent annual sale," he said.

As well as the Hysport garments Australian Wool Network will also present their full range of services on the exhibition stand. This includes their extensive range of wool marketing services, auction and direct to mill, private direct buying, as well as sheep classing and ram selection services.

The ram selection service is particularly appropriate as Sheepvention is the largest ram sale in Australia and the southern hemisphere.

The exhibition stand will be staffed by ten AWN wool and sheep specialists drawn from Victoria, Tasmania, South Australia and Southern New South Wales.

About Australian Wool Network
AWN is an Australian privately-owned specialist wool marketer which was founded in 1999 by experienced wool industry professionals who wanted to create a new way of marketing wool for Australian woolgrowers. AWN represent 5000 wool growers marketing their 250,000 bales of wool and have specialist direct wool buying activities in Deniliquin, Hamilton, Mount Gambier, Yarram, Edenhope, Horsham and Penola. They are unique in the industry by owning Hysport, a knitwear manufacturer which not only produces high quality fashion products for the retail market internationally, but also gives wool growers a direct link to consumers.

Released for Australian Wool Network by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Dennis Rutzou on 0411 510 888.

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