Public Relations Company

 
Public Relations Company  
 
MEDIA RELEASE 09 May 2008

Anaconda's 'Emotion Mojo' kayak just for anglers
Among the new range of Emotion Kayaks at Anaconda is the Emotion Mojo Angler. A kayak specifically designed for fishing, the Mojo Angler combines excellent stability, speed and tracking.

Joint-CEO and Founder of Anaconda, Toby Darvall said that he discovered the Emotion range on a business trip to the USA.

"The Emotion Kayak range is very different from most other kayaks on the market. They are designed for stability, speed and versatility but also look really funky," said Darvall.

The Emotion Mojo Angler has high initial and secondary stability and is equipped with a raised seating area for excellent visibility. It includes flush-mount rod holders and an adjustable/removable console with GPS mount, rod holder and dry tackle storage.

Emotion Kayaks was founded in 2003 by Tom Strauss in Pennsylvania, USA. Strauss is passionate about outdoor sports and instead of meeting his distributors in a board room he prefers to paddle with them so they can really get a feel for the product.

The Emotion Mojo Angler kayak is exclusive to Anaconda in the Australian market. It is a sit on top kayak and measures 3.7 metres in length. The Emotion Mojo Angler retails for $1,299.

Anaconda was founded in November 2004 by Toby Darvall, after selling his share in a camping and army surplus wholesale business he co-founded 13 years previously. He had formerly been a business reporter at Melbourne's popular daily, The Age.

Anaconda currently has 11 stores - one in NSW, four in Queensland, two in Victoria, two in WA, one in SA and one in Tasmania with expansion plans throughout Australia in the near future.

Anaconda stores at Geelong and Auburn feature a 25 metre kayak test pool, where customers can try out a kayak or canoe before buying.

Anaconda can be contacted on 1300 669 137 or by visiting www.anaconda.com.au.

Released for Anaconda by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Nicola Rutzou or Jo Gitsham on (02) 9413 4244.

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