Public Relations Company

Public Relations Company  
MEDIA RELEASE 9 August 2006

Northern Rivers Councils and householders join forces to combat climate change
Northern Rivers Councils are helping their residents become amongst the first householders in the world to combat climate change by entering the revolutionary world of carbon trading.

The Councils of Tweed, Byron, Ballina, Lismore, Kyogle, Richmond Valley, and Clarence Valley are joining Easy Being Green, a company behind a concept to distribute Climate Change Starter Packs free of charge, which contain six energy saving light globes and one AAA rated water saving showerhead (for electric hot water users).

By installing these packs, a record number of Northern Rivers’ householders are saving $150 off both their annual electricity and water bill and saves one tonne of greenhouse gas pollution from entering earth’s atmosphere. Pack recipients also save an average of 21,000 litres of water each year.

As part of the program, for every pack collected Northern Rivers Councils and Easy Being Green will donate $2 to a central fund created to help local schools become more energy and water efficient.

Northern Rivers residents are able to collect their Easy Being Green Climate Change Starter Pack free of charge at:

  • Ballina Fair from 14 - 20 August
  • Lismore Square from 21 - 27 August
  • Grafton Shopping World from 4 – 10 September
  • Tweed City Shopping Centre from 11 - 17 September

Alternatively, residents can request a Climate Change Starter Pack by calling 1300 789 324 or registering through

The Northern Rivers Councils are members of the recently created regional group Northern Rivers Group on Energy (NRGe), formed in response to Council’s participation in the innovative international campaign Cities for Climate Protection (CCP).

The Councils’ alliance with Easy Being Green responds to the NRGe’s aim to reduce greenhouse gas emissions on a local and regional scale by facilitating the implementation of energy saving initiatives throughout Northern Rivers communities.

CEO at Easy Being Green, Paul Gilding, said the current scheme in NSW is the only one in Australia and the only one of its kind in the world, as it allows householders to trade the pollution emissions they save.

“Easy Being Green is accredited to trade carbon credits on to energy companies to assist them in meeting mandatory emission targets set by the NSW Greenhouse Gas Abatement Scheme. In order to meet their targets, energy companies can undertake their own energy efficiency and renewable energy initiatives and can also purchase carbon credits from accredited providers like Easy Being Green,” Gilding said.

Gilding, former Executive Director of Greenpeace International, said a critical part of the bargain is installation.

“By installing the pack, residents can reduce greenhouse pollution, which is the leading cause of global warming and climate change. But before receiving the pack free of charge, each householder must sign a form pledging to install the light globes. This then gives Easy Being Green the right to trade the value of the energy they save by installing these light globes,” he said.

“Everybody wins with installation: the householder saves money by reducing their power bills, the environment benefits and Easy Being Green trades its carbon certificates, which helps to promote reductions in greenhouse gas emissions. Because of our commitment, we survey customers to monitor installation in order to resolve any problems they might have.

“So far, Easy Being Green has given away over 145,000 packs. Our goal is to see that one million householders in NSW install the packs before 2007 and that 70 percent of Australian homes reduce energy and water use by 30 percent in 10 years,” Gilding said.

Easy Being Green’s Climate Change Starter packs are just one way householders can reduce their impact on the environment.

“We are also offering Northern Rivers residents the chance to sign up to Green Power, which provides electricity from renewable energy sources, rather than coal-fired power plants,” Gilding said.

Easy Being Green, in partnership with leading integrated energy business and Green Power retailer, TRUenergy, is helping householders double their options to tackle climate change. When signing up to receive a Climate Change Pack, recipients can opt to receive further information about TRUenergy’s government accredited green energy products, including TRUenergy Wind - a 100 percent wind power energy plan.

Easy Being Green is currently looking for passionate campaigners across NSW to join their team. Please call Lachlan on 1 800 450 123 or email

To collect your Climate Change Starter Pack free of charge and receive more information on Green Power, visit the friendly Easy Being Green teams at Ballina Fair, Lismore Square, Grafton Shopping World and Tweed City Shopping Centre on the listed dates or go to the website at

Released for Easy Being Green by Dennis Rutzou Public Relations.
For further information please call Fiona Pennington or Kim Larochelle on 02 9413 4244.

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