Public Relations Company

 
Public Relations Company  
 
MEDIA RELEASE 9 November 2005

The Essential Ingredient moves to Crows Nest
After 15 years in Camperdown, The Essential Ingredient is on the move. The gourmet food and kitchenware store has crossed the Bridge and re-located to Crows Nest located at 477 Pacific Highway, near the Five-Ways Junction. The new flagship store opened for trade this week

The premises will accommodate the enormous variety of gourmet foods, cookware and culinary books that make The Essential Ingredient a one stop shop for the culinary minded.

The proprietor Don Hodgson had been searching for the perfect location for the new Sydney store, which is now a franchised outlet owned by Sydney local Ruth Gaines.

"We particularly wanted to combine the move with a change in status for the store from being company owned to that of a franchise," Mr Hodgson said.

"Ruth and I have been talking for the past two years and although I am sad about losing the store where The Essential story began, I am happy that its relocation will offer a better opportunity to realise its full potential," he said.

In addition to retail space, the Crows Nest premises will eventually incorporate a demonstration area and cooking school.

The Essential Ingredient is located in Sydney, Melbourne, Tamworth, Canberra, Albury, Orange and Newcastle. For enquiries phone 9439 9881 or visit www.theessentialingredient.com.au

The store will be officially opened tonight and will showcase the latest gourmet delicacies. Guests will hear from Ed Halmagyi, celebrity chef, who will be discussing local and international food trends.

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Photos of the opening available
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Released for The Essential Ingredient by Dennis Rutzou Public Relations.
For further information about this release please call
Fiona Pennington or Dennis Rutzou on (02) 9413 4244 or 0431 22 88 50.



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