MEDIA RELEASE 10 February
Icing on the cake: Syndian celebrates 10 years with nationwide distribution through Coles
Syndian, a Sydney manufacturer of natural healthy meals, is celebrating its
10-year anniversary with a bang: its products being made available in most Coles
outlets throughout Australia.
Syndian was founded in August 2000 by husband and wife Saher and Amal
Dermelkonian who were looking for a new venture to start and grow together. They
were passionate about developing healthy and natural food products for the whole
family which led them to develop their first product: falafels.
Since its humble beginnings, Syndian has grown by 30 to 40 per cent every year
and today, the company employs 14 people. In addition to still producing its
signature falafel, Syndian has expanded its range to include burgers, patties
and bites, gourmet dips, pastas, ready meals and gourmet soups.
All of Syndian's products are gluten free and vegetarian with most being vegan
and dairy free - though able to be enjoyed by everyone.
"Our products are not just for the family members with dietary requirements. We
produce products that are healthy by bringing out the natural flavours of the
products," said Saher Dermelkonian, co-founder of Syndian.
In the beginning, Syndian's intentions were not specifically to make gluten free
products, but to simply produce meals which were made of fresh natural
ingredients containing no artificial flavours, preservatives or additives.
"Very soon after our products went onto the market, a need for gluten free
products was identified. Following a number of customer requests, we decided to
make the shift to becoming a 100 per cent gluten free manufacturer. This was
actually very easy as most of our products were unintentionally gluten free due
to the lack of artificial flavours, preservatives and additives commonly used in
other products. It is these additives that often contain gluten," said Saher.
Syndian's products being made available throughout Coles stores Australia wide
was the icing on the cake for the company's 10-year anniversary celebrations.
"This was such a great achievement as it makes our products more accessible to
those that are looking for a healthy and great tasting meal or snack all around
Australia," he explained.
In addition to being available from most Coles outlets, Syndian products can
also be found in health food stores, independent supermarkets, organic and
wholefood stores as well as various fruit markets around the country.
You can visit the Syndian natural food products Facebook page or follow the
company on Twitter @Syndian
For more information, visit www.syndian.com.au or call 02 4577 7551.
Released for Syndian by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Petra Aitken or Kim Larochelle on (02) 9413