MEDIA RELEASE 10 October 2005
Morrison Motors opens new state-of-the-art showroom in Chatswood
Morrison Motors has opened the doors of its new state-of-the-art showroom on
the Pacific Highway in Chatswood. The $7 million building is the first
Mercedes-Benz ‘Autohaus’ dealership in Sydney and features a number of new
innovations in design and planning.
From a multi-storey car elevator, to play stations for children and plasma
widescreen TV’s, to a fully transparent service area and ‘pit stop’ style
service, the showroom was designed based on extensive research into customer
attitudes and convenience. The showroom is also equipped to host major functions
and local exhibitions.
The four storey facility took more than nine months to complete and consists of
three serviced floors and a basement. The Autohaus design is an international
concept of Mercedes-Benz with spacious open plan working and display quarters,
sleek modern lines and colourful orange, yellow, blue and silver walls.
James Schramko, General Manager of Morrison Motors said that the new purpose
built showroom has been a long time coming, but definitely worth the wait.
“The showroom combines the Gordon and Artarmon operations under the one roof and
offers customers a place to buy and finance their new car, or service and get
spare parts for their existing vehicle.
“It is a relief to finally be working from our new showroom, and it feels great
to be back in Chatswood where we originally began trading 35 years ago,”
The ground floor houses more than thirty new Mercedes-Benz vehicles as well as
the reception area, sales and finance departments. The service area is on the
first floor, with drive in access from View Lane, which runs behind the
The service area is visible to clients from a viewing lounge so that they can
watch their cars being serviced while they wait. All the service equipment is
brand new and there is an ‘express service’ available to clients, based on the
pit crew approach with a number of technicians working on the vehicle at the
same time. They will even wear overalls similar to the McLaren Mercedes Formula
One Racing Team.
Morrisons will be holding a launch weekend on 5-6 November at the Chatswood
showroom. The launch will be catered for and will feature face painting and
colouring in competitions for the kids as well as a jazz band on Saturday
afternoon, freebies and competitions for the adults.
Morrison’s new dealership is located at 748 Pacific Highway Chatswood and is
open 7.30am-6.00pm, Mon – Fri and 10am-5.00pm on Saturday’s for sales, finance,
service and parts. Sales and finance are also open 10am-5.00 pm on Sunday.
Morrisons can be contacted by phone on 9468 8888, fax 9468 8890 or visit the
Released for Morrison Motors by Dennis Rutzou Public Relations.
For more information contact Marie Tritsaris or David Lizzio
on (02) 9413 4244.