MEDIA RELEASE 11 October 2010
HARTMANN wins PRIME Advertising Award
Healthcare company HARTMANN has won the Australian Pharmaceutical Research,
Innovation and Marketing Excellence (PRIME) Award for best advertisement awarded
at a recent gala dinner in Sydney.
The advertisement is for HARTMANN's Molicare continence product and ran as a
print campaign throughout 2009 in a number of healthcare magazines including
According to HARTMANN'S Managing Director David Clarke, the ad dealt with a
sensitive healthcare area in a humorous way helping the ads stand out from the
"The ads portray an older man wearing only our Molicare pull-up product while
standing in front of a prestige car with the headline 'Features you'll want to
show off'. We had a really great reaction to the campaign because it was so
different than previous ones," said Mr Clarke.
Marks were allocated based on the message, impact and creativity while the
judging criteria was based around: clarity of objectives, a well-defined
marketing strategy, effective resource allocation, quality of implementation,
customer/patient focus, innovation, impact on customer perceptions, evaluation
criteria, results and overall marketing effectiveness.
HARTMANN supplies healthcare professionals and at home consumers with
clinically-researched and developed medical and healthcare products in Australia
and New Zealand.
HARTMANN Australia is a subsidiary of leading international medical and
healthcare company, The HARTMANN Group, established in 1818. The wholly owned
subsidiary was established in January 2003 after a period of more than 40 years
supplying the market through distributors. The group has 9,000 employees
worldwide with global revenue totalling EUR1.6bn in 2009.
For more information on Hartmann and its products and services, visit
www.hartmann.com.au or call 1800 805
Released for HARTMANN by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Gill Asbury or Nicola Rutzou on (02) 9413