Public Relations Company

Public Relations Company  
MEDIA RELEASE 12 November 2008

Anaconda opens Moore Park store this Saturday
Outdoor adventure retailer Anaconda will officially open its new Moore Park store in the Supa Centre on the corner of South Dowling Road and Todman Avenue this Saturday, 15 November at 8am.

Moore Park store manager David Anderson is looking forward to the big day.

"I've been told that every Anaconda store opening attracts thousands of people and some of them even start lining up from 5am," Anderson said.

"We have recruited around 50 local staff, many of whom have background in outdoor and camping retailing and we're really excited about the idea of sharing this experience with our customers.

"We have some great activities planned for day one including free Anaconda gift bags for the first 500 people through the door. The Anaconda enviro-bag contains a Denali microfibre towel, Tactical 0.3W headlamp, Anaconda aluminium water bottle, and a Fluid mini bike pump valued at over $65.

"We're going to have activities like face painting and Cobb cooking demonstrations. There will also be some great specials, not only at the Moore Park store but also at the Auburn and Penrith stores.

"In addition, until 31 December, Anaconda is awarding its Adventure Club members with the chance to win a brand new Renault Koleos worth $47,000 when they spend $100 or more in store," Anderson added.

Anaconda was founded in November 2004 by Toby Darvall, after selling his share in a camping and army surplus wholesale business he co-founded 13 years previously. He had formerly been a business reporter at Melbourne's popular daily, The Age.

The concept behind the stores is based on Anaconda's belief that Australians want to be entertained and have fun while they are shopping. Therefore, pieces of equipment such as climbing gear, tents, gas lanterns and stoves can all be tested in-store. Climbing pinnacles for indoor rock climbing are also in all Anaconda stores to give customers the feel of the 'real experience'.

Anaconda will now have 15 stores - three in NSW, four in Queensland, four in Victoria, two in WA, one in SA and one in Tasmania with expansion plans throughout Australia in the near future.

The new store occupies 2,500 square metres and will offer over 35,000 products for camping, fishing, climbing, cycling and kayaking from such famous brands as The North Face, Columbia, Coleman, Spinifex, Mojiko, Merrell, Garmin, Fluid Bikes, Edelrid and Denali.

For customers who haven't decided to invest in the equipment and want to trial it first, Anaconda not only sells products but also rents a range of them out.

The Anaconda Moore Park store can be contacted on (02) 8344 4400.

Released for Anaconda by Dennis Rutzou Public Relations (
For further information please call Joanna Gitsham or Nicola Rutzou on (02) 9413 4244.

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