MEDIA RELEASE 12 May 2005
Customers are rewarded for supporting local businesses
Customers shopping and buying petrol in the Albury Wodonga region are now
being rewarded for supporting local businesses, with 25 retailers and five fuel
outlets joining the beepp discount fuel program since it began in the area only
three weeks ago.
The program aims to rival the Coles and Woolworths discount fuel approach, by
giving local retailers a chance to fight back with free fuel for their
customers. Under the program, local participating retail outlets can distribute
the $1 beepp cards as part of an ongoing rewards program, which their customers
can then accumulate and redeem at participating petrol stations.
Michael Lush, Area Manager for beepp, said that retailers, fuel outlets and
customers have been really enthusiastic about the program so far.
“beepp is great for customers because of the variety of retailers involved in
the program. As well as being rewarded for doing everyday shopping, customers
can also collect beepp cards while doing fun things like hiring a video, eating
a pizza, or going tenpin bowling.
“Retailers have been eager to join because they want to reward their customers
for being loyal and because the program is flexible the beepp cards can be
attached to a product or a total amount spend.
“Within the next two months we hope to have at least 50 local retailers in the
program,” Michael said.
Local family run Lighting Bonanza was the first retailer in the region to join
the beepp program, and Sharon Porter, manager of the store said they joined the
program because it was good for the local business community.
“beepp gives local businesses and independent fuel outlets a chance to compete
with the big Woolworths and Coles chains.
“Fuel discounts have been a hot topic lately and everyone is talking about the
rising price of fuel. It is a large expense and everyone wants to save money.
“Customers that have received beepp cards have been very excited, especially
when they find out that a lot of the other stores they patronise are also part
of the program.
“It is also less complicated then other discount fuel discount programs
currently around,” said Sharon.
A number of retailers and fuel outlets in the Albury Wodonga region have already
joined the program including: Lighting Bonanza Albury, Network Video Wodonga,
Eagle Boys Pizza Wodonga, Fantasy Donuts Lavington, Fantasy Snacks Wodonga,
Lavington Paint Right, Tony Harts Quality Meats Lavington, Hotbake Lavington,
JT’s Takeaway Albury, Websters Car & Truck Repairs Wodonga, Novus Autoglass
Repair & Replacements Wodonga, Schaefer Street Store & Takeaway Lavington,
Garrison Hotel Lavington, Olive Health Foods Albury, Olive Health Foods Wodonga
Plaza, Petstock Albury, Tempting Take – Away Lavington, Albury Wool & Uniforms,
Mahonys Newsagency Wodonga, Drytron Albury, Just Cuts Albury, Twin Cities Tenpin
Bowl, Electrodry, Protint Wodonga, Newmarket Hotel Albury, Mobil Albury Service
Centre, Mobil Wodonga Place Albury, Mobil Melbourne Road Wodonga, Riverina
Caltex Wodonga and IGA Norris Park Albury.
Participating beepp fuel outlets are printed on the back of each beepp card and
a nationwide list of retailers that have already joined the program can be
obtained from the internet at www.beepp.com.au
Interviews with Michael Lush or Sharon Porter can be arranged on request.
Released for EPP by Dennis Rutzou Public Relations.
For further information please call Marie Tritsaris (0411 898 627) or Dennis
Rutzou (0411 510 888) or in the office on 02 9413 4244.