MEDIA RELEASE 12 July 2010
The Australian almond blossom season comes to life
The Australian almond blossom season has begun, a time when the buds open into
almond blossom flowers in preparation for pollination.
For almond farmers, it is a critical time of the year when tens of thousands of
almond trees come alive with colour and the sounds of four billion bees, busy
completing the all-important pollination.
The almond blossom season is also a great time to celebrate the growth of
Australian almond plantings which have increased from 3,750 hectares in 1999 to
28,000 hectares in 2009 in the key almond growing areas of Sunraysia in
Victoria, the Riverland and Adelaide in SA and the Riverina region in NSW.
Across these regions from late July through till late August, local residents
can notice the visible change that takes place in the almond trees.
Julie Haslett, CEO of the Almond Board of Australia, said the almond blossom
season provides a wonderful opportunity to promote the natural goodness of
"The overwhelming beauty of almond trees in blossom shows the natural and home
grown attributes of Australian almonds," Haslett said.
"People can enjoy them by eating a handful everyday, adding some to their cereal
or by using them in cooking," she added.
The Almond Board of Australia (ABA) is supporting almond growers and the blossom
season through a public relations campaign and in-store promotion in
supermarkets throughout the country.
Residents in almond growing areas can share in the fun of the blossom season by
visiting one of the two Australian annual almond festivals: the Willunga Almond
Blossom Festival in South Australia from Friday, 23 July to Sunday, 1 August and
the Mallee Almond Blossom Festival in Victoria on Sunday, 15 August.
For more information on the almond blossom season and photos of almond orchards,
The Almond Board of Australia (ABA) is a non-profit, membership-based
organisation representing the interests of Australian almond growers, processors
Released for the Almond Board of Australia by Dennis Rutzou Public Relations
For further information please call Petra Aitken or Kim Larochelle on (02) 9413