Public Relations Company

 
Public Relations Company  
 
MEDIA RELEASE 12 October 2006

Car owners go waterless for National Water Week
In celebration of National Water Week (15 - 21 October) the Australian Water Association is encouraging car owners to conserve water by considering environmentally-friendly alternatives to the traditional hose method of washing a car.

Ecowash Mobile is a mobile waterless car washing and detailing service which, as well as not using water, cleans with products that are biodegradable.

Ecowash Mobile and its 32 franchisees in NSW, QLD, ACT, Victoria and WA are currently washing on average 7 cars per day which equates to a saving of about 201,600 litres of water a week.* The company has already saved over 23 million litres of water since it started in 2004, as listed on their website www.ecowash.com.au.

In March 2006, Ecowash Mobile was awarded the ‘Smart Approved Watermark’, the nation’s reference for choosing products, services and organisations that are reducing outdoor water use.

Co-founders Jim Cornish and Stewart Nicholls say that they started Ecowash Mobile because in the current Australian environment they saw a market for car cleaning without using water.

“Water-based car washing is fast becoming a serious concern in the current Australian drought conditions with water authorities in most states banning car washing using a hose, as well as restricting car dealers’ car washing operations,” Jim said.

“Ecowash Mobile products take car washing to the next level because we don’t use water and all our cleaning products are biodegradable and eco-friendly,” Stewart said.

The approach uses an exclusive Ecowash Mobile product range that includes a 2-in-1 wash and polish compound. The compound is sprayed onto the car exterior and encapsulates surface dirt and provides a lubricant, better than water, to remove dirt with a soft cloth. The polish does not only leave a protective coating that lasts four to six weeks, but the whole process is guaranteed not to scratch.

A variety of services are on offer, from a basic waterless wash and polish right through to a full detail called an Extreme Ecowash, to suit individual car owners, through to car dealers, smash repairers and corporate fleets.

For more information call 1 800 ECOWASH (1 800 326 927) or visit www.ecowash.com.au.

* Based on the traditional hose method of washing a car using 180 litres of water per wash.

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Released for Ecowash Mobile by Dennis Rutzou Public Relations (www.drpr.com.au).
For further information please call Kim Larochelle or Aleks Czerwinski on 02 9413 4244.



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