Public Relations Company

Public Relations Company  
MEDIA RELEASE 12 November 2008

Anaconda serves thousands at opening weekend
Outdoor adventure retailer Anaconda opened its Carnegie store on Saturday morning with hundreds of people waiting for the doors to open and more than 6,000 people through the doors on the first day.

Store manager Tony Gould was thrilled with the turnout.

"I'm sure there were about a thousand people all eagerly waiting for us to open the store on Saturday. We were incredibly busy over the whole weekend. Our 50 staff, many of whom have a background in outdoor and camping retailing, were kept on their toes throughout the opening weekend and are keen to maintain the momentum," he said.

"We gave away our 500 free gift bags in five minutes to the people who lined up for the 8 am store opening on Saturday.

"The kids loved trying out the in-store climbing pinnacle, especially the competitions to see who could climb it the fastest. The customers also enjoyed the delicious Cobb cooking demonstrations," said Gould.

Anaconda was founded in November 2004 by Toby Darvall, after selling his share in a camping and army surplus wholesale business he co-founded 13 years previously. He had formerly been a business reporter at Melbourne's popular daily, The Age.

The concept behind the stores is based on Anaconda's belief that Australians want to be entertained and have fun while they are shopping. Therefore, pieces of equipment such as climbing gear, tents, gas lanterns and stoves can all be tested in-store. Climbing pinnacles for indoor rock climbing are also in all Anaconda stores to give customers the feel of the 'real experience'.

The new store, located in the Spotlight Centre on the corner of Dandenong and Koornang Roads, occupies 3,000 square metres and offers over 35,000 products for camping, fishing, climbing, cycling and kayaking from such famous brands as The North Face, Columbia, Coleman, Spinifex, Mojiko, Merrell, Garmin, Fluid Bikes, Edelrid and Denali. For customers who haven't decided to invest in the equipment and want to trial it first, Anaconda not only sells products but also rents a range of them out.

Anaconda now has 14 stores - two in NSW, four in Queensland, four in Victoria, two in WA, one in SA and one in Tasmania and will be opening four more stores throughout Australia before end of the year.

To celebrate these store openings, Anaconda is awarding its Adventure Club members with the chance to win a brand new Renault Koleos worth $47,000 when they spend $100 or more in store before December 31.

The Anaconda Carnegie store can be contacted on (03) 8533 5800.

Released for Anaconda by Dennis Rutzou Public Relations (
For further information please call Joanna Gitsham or Kim Larochelle on (02) 9413 4244.

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