Public Relations Company

 
Public Relations Company  
 
MEDIA RELEASE 12 May 2008

Anaconda sponsors top adventure racer
Outdoor adventure retailer Anaconda has signed a sponsorship deal with endurance athlete Deanna Blegg, who has recently turned her attention to the gruelling sport of adventure racing.

Adventure racing is a relatively new sport that attracts 'every day' people and elite athletes from around the globe. Adventure racing, which has sometimes been called off-road triathlon, has emerged as the big brother to marathons, road races and triathlons and has seen a significant increase in popularity all around the world in the past 10 years.

38-year-old Blegg is the mother of two children - Tia-Rae and Xanda. She and her partner Andrew, have a personal training studio in a 70-year-old church hall in the Melbourne suburb of Caulfield.

Blegg's interest in sport began as a swimmer at the age of 10 where she reached the top ten swimmers in her home state of Victoria. She went on to compete in athletics, biathlons, road cycling and many triathlons before taking adventure racing in late 2006.

"Adventure racing is a natural extension for me because it combines all the sports that I've previously competed in and adds the extra discipline of kayaking," Blegg said.

"My first adventure race was the Anaconda Adventure Race held in Lorne in December 2006 and I came seventh. This gave me real thirst for adventure racing and I returned in 2007 to win. I was the first woman across the line and I even beat a number of the favoured male athletes. It felt absolutely fantastic.

"Anaconda's support is going to make it easier for me to get to a number of challenging races on the Australian circuit including the Anaconda series later in the year," added Blegg.

Blegg said she uses a unique blend of diet, yoga and exercise to best prepare for the gruelling events.

Despite her work and personal commitments, Blegg trains between 10 and 20 hours every week including running and mountain-bike riding in the Dandenongs, You Yangs and Lysterfield and kayaking around the Bayside area.

"I juggle family, work and training commitments which doesn't leave much time to relax but I'm very organised and don't neglect any part of my life. I was diagnosed with a life-threatening illness about 12 years ago and it really put my life in perspective," added Blegg.

Blegg will be competing in the Anaconda Adventure Race National Series which will be held in QLD, NSW, WA and Victoria from August this year. Blegg will also participate in the Anaconda MTB Eduro and other adventure races throughout 2008.

Anaconda will be covering the cost of airfares, accommodation, travelling expenses, Anaconda gear and race entry fees throughout 2008. In return Blegg will wear Anaconda branded clothing in each race and represent Anaconda at these events.

Typically, the Anaconda adventure races are run over one day with up to 1,000 competitors who race individually and in teams. It generally takes four hours for the winner to complete the race and eight hours for the slowest competitor.

Anaconda was founded in November 2004 by Toby Darvall, after selling his share in a camping & army surplus wholesale business he co-founded 13 years previously. He had formerly been a business reporter at Melbourne's popular daily, The Age.

Anaconda can be contacted on 1300 669 137 or by visiting www.anaconda.com.au.

Released for Anaconda by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Nicola Rutzou or Kim Larochelle on (02) 9413 4244.

back to media menu
 
 
DRPR