MEDIA RELEASE 13 August 2010
SPOS launches WineStation for dispensing fresh, consistent wine tasting at retail
Marketing at retail solutions provider SPOS has launched the WineStation
dispensing unit which stores, preserves and pours consistent wine samples every
time. It is ideal for use in locations where wine tasting takes place like
liquor stores, wineries and wine tasting events.
The WineStation developed by US-based Napa Technology and exclusively
distributed by SPOS in Australia and New Zealand, allows full or part glasses of
wine to be dispensed while preserving the wine's freshness for up to 60 days
with the use of nitrogen or argon gas. It also ensures that the same size sample
of wine is dispensed each time.
The basic WineStation unit holds four bottles but is infinitely expandable up to
thousands of bottles.
The WineStation is fully automated and can either be operated and controlled by
staff, or customers can be issued with a smartcard to let them taste wines in a
According to SPOS product manager Kathryn Harradine, the Wine Station has a
number of advantages over traditional methods of wine tasting.
"Firstly, it reduces skimming or occasional 'heavy handed' service by retail
staff. Plus, it allows retailers to provide more expensive wines for tasting
without the worry of spoilage. This encourages customers to buy higher priced
bottles," Harradine said.
"The use of WineStation can also create a new revenue stream by providing hosted
or self-service wine tasting events," she added.
In addition to preservation and automation, WineStation's software and reporting
tools enable you to track customer preferences, record purchases, build customer
contact lists and identify the right merchandising and pricing strategies to
increase your revenues, operating efficiency, productivity and profitability.
SPOS is a leading provider of marketing at retail solutions in Australia and New
Zealand that are designed to enhance the overall appearance of the products
in-store and ultimately stimulate sales.
More information about SPOS is available at www.spos.com.au or by calling
More information about SPOS is available at www.spos.co.nz or by calling
Released for SPOS by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Kim Larochelle or Nicola Rutzou on (02) 9413