MEDIA RELEASE 15 March 2007
Car owners go waterless for World Water Day
In celebration of World Water Day next Thursday, 22 March, motorists are
being encouraged to conserve water by using environmentally friendly
alternatives to the traditional hose method of washing a car.
‘Coping with Water Scarcity’ is the theme for this year’s World Water Day, which
highlights the importance of taking an integrated approach to water resource
An Australian company is providing motorists with a smarter way to keep their
cars clean whilst helping Australia’s ailing water woes.
Ecowash Mobile is a mobile waterless car washing and detailing service which, as
well as not using water, cleans with products that are biodegradable.
Ecowash Mobile and its 32 franchisees operating 40 mobile units all around
Australia are currently washing on average 7 cars per day which equates to a
saving of about 252,000 litres of water a week.* The company has already saved
over 21 million litres of water since it started in 2004, as listed on their
In March 2006, Ecowash Mobile was awarded the ‘Smart Approved Watermark’, the
nation’s reference for choosing products, services and organisations that are
reducing outdoor water use.
Co-founders Jim Cornish and Stewart Nicholls say that they started Ecowash
Mobile because in the current Australian environment they saw a market for car
cleaning without using water.
“Water-based car washing is fast becoming a serious concern in the current
Australian drought conditions with water authorities in most states banning car
washing using a hose, as well as restricting car dealers’ car washing
operations,” Jim said.
“Ecowash Mobile products take car washing to the next level because we don’t use
water and all our cleaning products are biodegradable and eco-friendly,” Stewart
The approach uses an exclusive Ecowash Mobile product range that includes a
2-in-1 wash and polish compound. The compound is sprayed onto the car exterior,
encapsulates surface dirt that is then removed with a soft cloth and provides a
protective coating that lasts four to six weeks. The whole process is guaranteed
not to scratch.
A variety of services are on offer, from a basic waterless wash and polish right
through to a full detail called an Extreme Ecowash, to suit individual car
owners, through to car dealers, smash repairers and corporate fleets.
For more information call 1 800 ECOWASH (1 800 326 927) or visit
* Based on the traditional hose method of washing a car using 180 litres of
water per wash (Sydney Water).
Released for Ecowash Mobile by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Teanne Ryan or Kim Larochelle on (02) 9413