Public Relations Company

 
Public Relations Company  
 
MEDIA RELEASE 15 March 2007

Car owners go waterless for World Water Day
In celebration of World Water Day next Thursday, 22 March, motorists are being encouraged to conserve water by using environmentally friendly alternatives to the traditional hose method of washing a car.

‘Coping with Water Scarcity’ is the theme for this year’s World Water Day, which highlights the importance of taking an integrated approach to water resource management.

An Australian company is providing motorists with a smarter way to keep their cars clean whilst helping Australia’s ailing water woes.

Ecowash Mobile is a mobile waterless car washing and detailing service which, as well as not using water, cleans with products that are biodegradable.

Ecowash Mobile and its 32 franchisees operating 40 mobile units all around Australia are currently washing on average 7 cars per day which equates to a saving of about 252,000 litres of water a week.* The company has already saved over 21 million litres of water since it started in 2004, as listed on their website www.ecowash.com.au.

In March 2006, Ecowash Mobile was awarded the ‘Smart Approved Watermark’, the nation’s reference for choosing products, services and organisations that are reducing outdoor water use.

Co-founders Jim Cornish and Stewart Nicholls say that they started Ecowash Mobile because in the current Australian environment they saw a market for car cleaning without using water.

“Water-based car washing is fast becoming a serious concern in the current Australian drought conditions with water authorities in most states banning car washing using a hose, as well as restricting car dealers’ car washing operations,” Jim said.

“Ecowash Mobile products take car washing to the next level because we don’t use water and all our cleaning products are biodegradable and eco-friendly,” Stewart said.

The approach uses an exclusive Ecowash Mobile product range that includes a 2-in-1 wash and polish compound. The compound is sprayed onto the car exterior, encapsulates surface dirt that is then removed with a soft cloth and provides a protective coating that lasts four to six weeks. The whole process is guaranteed not to scratch.

A variety of services are on offer, from a basic waterless wash and polish right through to a full detail called an Extreme Ecowash, to suit individual car owners, through to car dealers, smash repairers and corporate fleets.

For more information call 1 800 ECOWASH (1 800 326 927) or visit www.ecowash.com.au.
* Based on the traditional hose method of washing a car using 180 litres of water per wash (Sydney Water).

Released for Ecowash Mobile by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Teanne Ryan or Kim Larochelle on (02) 9413 4244.

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