MEDIA RELEASE 15 August
Anaconda opens its doors in Geelong this Saturday
Outdoor adventure retailer Anaconda will open a new store in Geelong this
Saturday, 18 August 2007, bringing competition to the local outdoor retailing
industry.
The store will be open from 8 am to 9 pm on the corner of Settlement Road and
Breakwater Road, Geelong, and the first 500 visitors will receive an Anaconda
gift pack worth $95 including a fishing rod, picnic bag and more.
Visitors will have a chance to participate in indoor rock climbing and biking
competitions to win various prizes as well as test out the store's kayak pool.
Two BBQ areas and local radio station K-Rock FM, which will be broadcasting
live, will add entertainment to the day.
Founder and joint-CEO Toby Darvall said he is so pleased to be expanding in
Victoria.
"The store looks great! The Anaconda team has done a fantastic job getting the
store ready for the big day. We are all very excited about opening a new store
in this region and bringing more competition to the outdoor industry," he said.
"We opened our first Anaconda store three years ago in Victoria in the suburb of
Bayswater. From our experience, Victorians love getting outside to experience
the natural wonders of their home state," Darvall added.
Geelong local and Store Manager Patrick Maple is looking forward to the
challenge.
"We have recruited around 46 local staff and we're all ready for a fantastic
opening day this Saturday. We're going to make this event entertaining for the
whole family," Patrick said.
Anaconda was founded in November 2004 by Toby Darvall, after selling his share
in a camping & army surplus wholesale business he co-founded 13 years
previously. He had formerly been a business reporter at Melbourne's popular
daily, The Age.
"At Anaconda we pride ourselves on inspiring, equipping and enabling people to
get outdoors and experience their own adventure. Anaconda is for all outdoor
types from hardcore adrenalin junkies to families on holiday and the whole
spectrum of people in-between," Darvall said.
"We want people to be entertained and have fun whilst they are shopping in our
stores so pieces of equipment such as climbing gear, tents, gas lanterns and
stoves can all be tested in-store. Climbing pinnacles for indoor rock-climbing
and a kayak pool are also in our stores to give customers a feel of the 'real
experience'," he added.
The new store, to be located on the corner of Settlement Road and Breakwater
Road, Geelong, occupies 3,500 square metres and will offer over 35,000 products
for camping, fishing, climbing, cycling and kayaking from such famous brands as
The North Face, Columbia, Merrell, Garmin, Macpac, Kona, Edelrid as well as
Anaconda exclusive brands Spinifex, Denali, Mojiko Tactical, Canyon, Dune and
Fluid and others. For customers who haven't decided to invest in the equipment
and want to trial it first, Anaconda not only sells products but also rents a
range of them out.
Anaconda currently has eight stores – four in Queensland, one in NSW, one in
Victoria, one in WA and one in SA, with expansion plans throughout Australia in
the near future.
Anaconda can be contacted on 1300 669 137 or by visiting
www.anaconda.com.au.
The Geelong Anaconda store can be contacted on 03 5244 0117.
Released for Anaconda by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Kim Larochelle or Nicola Rutzou on (02) 9413
4244.
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