MEDIA RELEASE 16 July 2007
New outdoor adventure retailer coming to Geelong
Outdoor adventure retailer Anaconda will open a new store in Geelong on
Saturday, 25 August 2007.
Anaconda was founded in November 2004 by Toby Darvall, after selling his share
in a camping & army surplus wholesale business he co-founded 13 years
previously. He had formerly been a business reporter at Melbourne's popular
daily, The Age.
Anaconda currently has eight stores – four in Queensland, one in NSW, one in
Victoria, one in WA and one in SA, with expansion plans throughout Australia in
the near future.
"We opened our first Anaconda store three years ago in Victoria in the suburb of
Bayswater. We're really excited and looking forward to expand in the state with
our new Geelong store. From our experience, Victorians love getting outside to
experience the natural wonders of their home state," Darvall said.
"At Anaconda we pride ourselves on inspiring, equipping and enabling people to
get outdoors and experience their own adventure. Anaconda is for all outdoor
types from hardcore adrenalin junkies to families on holiday and the whole
spectrum of people in-between.
"The concept behind the stores is based on our belief that Australians want to
be entertained and have fun whilst they are shopping so pieces of equipment such
as climbing gear, tents, gas lanterns and stoves can all be tested in-store.
Climbing pinnacles for indoor rock-climbing and a kayak pool are in our stores
to give customers a feel of the 'real experience'," he added.
Geelong Store Manager Patrick Maple, who is a Geelong local, is looking forward
to the challenge.
"We have recruited around 46 local staff and training is underway. I have
background in outdoor and camping retailing and my staff and I are so excited
about the idea of sharing our experience with our customers," Patrick said.
The new store, to be located on the corner of Settlement Road and Breakwater
Road, Geelong, occupies 3,500 square metres and will offer over 35,000 products
for camping, fishing, climbing, cycling and kayaking from such famous brands as
The North Face, Columbia, Merrell, Garmin, Macpac, Kona, Edelrid as well as
Anaconda exclusive brands Spinifex, Denali, Mojiko Tactical, Canyon, Dune and
Fluid and others. For customers who haven't decided to invest in the equipment
and want to trial it first, Anaconda not only sells products but also rents a
range of them out.
Anaconda can be contacted on 1300 669 137 or by visiting
www.anaconda.com.au.
Released for Anaconda by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Kim Larochelle or Nicola Rutzou on (02) 9413
4244.
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