SPOS launches 'Slim light' LED light box

MEDIA RELEASE 17 February 2010

SPOS launches 'Slim light' LED light box
Provider of marketing at retail solutions SPOS has introduced a new slim line LED light box called 'Slim light' that is ideal for illuminating promotional posters and other signage in retail applications as well as a myriad of other locations.

According to SPOS' Marketing Project Manager, Kathryn Harradine, promotional posters which utilise the combination of illumination and colour are far more likely to catch a potential consumer's eye than a non-illuminated poster can.

"Research undertaken by Bacardi rum has shown that the majority of people in a nightclub environment were not sure of what they were going to order when going to the bar. When their promotion was illuminated, the increase in sales of the specific promoted drink increased by over 100 per cent," she said.

"Illuminated displays are an extremely effective advertising tool and are used in such areas as retail displays, airports, train stations, night clubs, pubs, bars, coffee shops, banks, restaurants, show rooms, supermarkets, cinemas, media, ferries, offices, trade shows and exhibitions and so on," added Harradine.

The 'Slim light' can be hung from the ceiling or used at point of purchase as long as there is access to power.

The four sides of the frame easily snap open and closed and it comes in a maximum size of 1,200 x 2,400 mm. The frame is only 15 mm thick and the actual frame is 20 mm wide. Once installed the 'Slim light' is virtually maintenance free and very economical to run because of its LED technology.

SPOS is a leading provider of marketing at retail solutions in Australia and New Zealand that are designed to enhance the overall appearance of the products in-store and ultimately stimulate sales.

More information about SPOS is available at www.spos.com.au or by calling 1800 263 988.

More information about SPOS is available at www.spos.co.nz or by calling 09 828 4877. NZ version

Released for SPOS by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Kim Larochelle or Nicola Rutzou on (02) 9413 4244.

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