MEDIA RELEASE 20 June 2007
Slice Media helps SMEs cut through to the news
Up until now, media monitoring services have been out of the reach of most small
and medium businesses on the grounds of cost and accessibility.
That's now changed with the introduction of a new service by industry leader
Media Monitors, which allows companies to easily track media coverage about
their own organisation and their competitors online.
Media Monitors has completed a successful trial of its new media tracking
service Slice Media, which allows organisations to track media coverage about
topics of interest in Australian and New Zealand media outlets.
"The trial went exceptionally well and as a result we will roll out the service
without delay," said John Croll, CEO of Media Monitors.
"The overwhelming response has shown that the SME market has wanted an
efficient, low cost, optional term media tracking service that provides actual
press clippings and broadcast summaries delivered to the client's desktop," he
said.
The web-based media tracking service is self-administered by subscribers who set
up search strings and tracking folders which automatically track any articles
appearing for the selected keywords from more than 2,000 media outlets across
print, radio and television. News items are then digitally delivered straight
into the subscriber's online account.
Sonja Bruss from Brisbane's Skydive Ramblers employed the services of Slice
media to track media coverage for a special 'Sky Symposium' event held by the
company.
"Slice was suggested to us as an economical alternative to other large media
monitoring services. We used it for the duration of the event and received
clippings from publications we never would have known about such as interstate
suburban newspapers," Sonja said.
"We found it really useful that Slice not only tracks print, but also broadcast
media so that you can order radio transcripts and video clippings. It is ideal
for any organisation that is holding a special event and wants to accurately
track media coverage," she said.
Jessica Ford from Fordcomm, a medium-sized public relations consultancy, has
been using Slice Media as a service for clients since March.
"We use Slice to track articles that specifically refer to clients and topical
issues relevant to their industries," Jessica said.
"We chose Slice Media over another media monitoring service because it's easy to
use and gives us control over what is tracked and for how long. It is also
cheaper, faster and more convenient than receiving regional subscriptions to
newspapers and other publications through the mail," she said.
The Queensland chapter of the Australian Medical Association (AMA) subscribed to
Slice Media after using a local service but found that as the AMA grew there was
a need to respond to issues more quickly, says Kate Vanpoelgeest, Manager of
Media and Public Relations at AMA.
"The big benefit of Slice as a lower-cost media tracking service is that it also
tracks broadcast coverage. This means that we're immediately aware of issues
reported in the media and can respond promptly," Kate said.
There are three subscription packages available to cater to different media
tracking needs. For more information visit www.slicemedia.com.au.
Media Monitors is a world leader in media information services and the leading
media monitoring group in Australia and New Zealand. The company currently has
over 4,000 clients in both the corporate and government sectors.
Released for Media Monitors by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Aleks Czerwinski or Nicola Rutzou on (02)
9413 4244.
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