Public Relations Company

 
Public Relations Company  
 
MEDIA RELEASE 20 June 2007

Businessmen using botox to maintain their edge
Businessmen are increasingly using botox to remain youthful and keep up with the competition, according to the CEO of the Australasian College of Cosmetic Surgery (ACCS), Dr John Flynn.

"Our members have reported an increase in the number of men and particularly businessmen who have requested botox treatment over the past couple of years," Dr Flynn said.

"They fear their furrowed brows give an appearance of someone who's harassed, stressed and aggressive and don't want to miss out on important deals or promotions as a result," he said.

Botox which is short for Botulinum Toxin is the most popular non-surgical cosmetic medicine procedure in Australia and is administered by injecting into the muscle. It is relatively painless for most patients.

"Women still make up the majority of cosmetic surgery patients but men are seeing the benefits that a youthful appearance can bring. Businessmen particularly feel that the appearance of frown lines between the brows, brought on by stress and tension can hold them back," said Dr Flynn.

"Botox is particularly attractive to them because it doesn't take long to administer and results are seen within a few days. It needs to be injected about every six months to main the benefit and can be repeated X times over a lifelong period.

"Botox doesn't radically change businessmen's facial appearance - they can still frown or look surprised. It only temporarily reduces the contractions of the muscles that cause those persistent frown lines that have developed over time.

"It is considered as a safe procedure when it is performed by a qualified medical practitioner who has received the right training. In a recent survey our members told us they had performed around 80,000 botox procedures in the previous 12 months, with no major complications reported," added Dr Flynn.

Since its foundation, the College has been a supporter of regulations to raise surgery standards and protect patients. It is looking to cooperate with industry groups such as the Australian Medical Association, medical boards, Government and regulatory bodies to establish higher standards of skill and practice in the field of cosmetic or aesthetic surgery.

The ACCS was established in 1999 as the only multidisciplinary body in Australia which offers formal training and accreditation in cosmetic medicine and surgery. The College has medical and surgical faculties which accredit cosmetic physicians and surgeons.

For more information, visit www.accs.org.au or call 1800 804 781.

Released for the Australasian College of Cosmetic Surgery by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Kim Larochelle or Nicola Rutzou on (02) 9413 4244.

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