MEDIA RELEASE 22 June 2007
Waterless car wash creates an outstanding business opportunity
With a growing population and a drying climate, Australia is facing the
reality of global warming. As government bodies and world leaders develop
national strategies to harness greenhouse emissions, innovative companies are
designing more water-efficient technologies to aid consumers' concerns with
water conservation.
As a result, two young car enthusiasts have seized on an outstanding business
opportunity with a mobile waterless car washing franchise.
Ecowash Mobile Directors Jim Cornish and Stewart Nicholls, both former race and
rally drivers, established Ecowash Mobile in March 2004 as a completely
waterless mobile car washing and detailing service.
"With water restrictions in place, people are looking at different ways of
washing their cars." Nicholls said.
For example, car owners in most capital cities in Australia are currently
restricted to using watering cans or buckets to wash their cars and a total ban
on car washing in the state of Queensland now applies.
"The response to the brand and the quality and convenience of our service has
been fantastic so far. There has also been a huge acknowledgement of the
environmental benefits of being a completely waterless operation," he said.
"The business is successful because we offer a professional, convenient and high
quality service. Being waterless opens the doors to opportunities that would not
be there using traditional car washing methods," Cornish said.
Ecowash Mobile has rapidly grown from a two-car Sydney based service to 36
franchises operating 44 mobile units all around Australia. It has saved over 23
million litres of water since its launch as listed on their website
www.ecowash.com.au.*
Ecowash Mobile has also recently launched successful operations in the Middle
East and Europe with franchise opportunities being investigated in other
countries including Canada, the United States and Greece.
The company has won several Australian awards including the 2006 Small Business
Awards Champion of Champions (Automotive Services category) and was more
recently listed on the 2007 BRW Upstarts, a list of best 100 emerging companies.
In March 2006, the franchise was also awarded the 'Smart Approved Watermark',
Australia's reference for choosing products, services and organisations that are
reducing outdoor water use.
The Ecowash exclusive product range includes a biodegradable 2-in-1 wash and
polish which is sprayed onto the car exterior. It encapsulates surface dirt that
is then removed with a soft cloth, leaving behind a protective coating that
lasts for four to six weeks.
The complete range of products enables a full detail inside and out including
leather treatment, bumper renovation and scratch removal. To ensure long lasting
protection of your car, Ecowash Mobile has also just introduced new protection
options for paint, fabric and carpet or leather.
A variety of services are on offer, from a basic waterless wash and polish right
through to a full detail, to suit individual car owners, car dealers, smash
repairers and corporate fleets.
For more information call 1 800 ECOWASH (1 800 326927) or visit
www.ecowash.com.au.
*Based on traditional water-based car washing which uses 180 litres of water per
wash (figure from Sydney Water).
Released for Ecowash Mobile by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Teanne Ryan or Kim Larochelle on (02) 9413
4244.
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