MEDIA RELEASE 23 October 2008
Corporate Express expands support for workers with expansion of Fair-trade
Leading office and business essentials supplier Corporate Express began selling
fair-trade coffee in 2006 and has recently expanded its range to include tea,
drinking chocolate and sugar. The range now includes over 40 fair-trade
Fair-trade, an alternative approach to international trade, seeks to ensure that
small-scale farmers and plantation workers receive a fair price for their crops
and labour and work under safe conditions. Fair-trade is a hugely successful
international trend worth over a billion dollars and growing.
According to Oxfam, Australia's growth in Fair-trade products such as coffee is
ranked the fastest in the world with sales up from $150,000 in 2003 to more than
$6.5 million in 2006 and still increasing at more than 50 per cent every year.
Corporate Express' sales of fair-trade coffee has also grown steadily according
to the National Merchandising Manager Anthony Izzillo.
"Customer feedback to date has been very positive. A number of our large
corporate clients have added fair-trade products to their orders despite the
products costing them a slight premium," said Izzillo.
"We are expanding the range because many of our customers have been requesting
more options and are telling us that they are prepared to pay a little bit more
to make an ethical purchase to serve fair-trade products in their boardrooms and
to their staff," he added.
The original brand that Corporate Express introduced two years ago was Republica
coffee and it has proved very popular with customers.
RepublicaŽ coffee is the brainchild of Jacqueline Arias, a Colombian-born
Australian who believes passionately in helping her birthplace develop and in
creating great tasting ethical coffee.
Recently introduced to the Corporate Express range are roasted coffee beans,
ground and instant coffee, drinking chocolate and sugar all from Jasper Coffee.
Jasper Coffee is an Australian-owned family business that sources coffee beans
from all over the world but mainly from tropical locations. Jasper Coffee roasts
and blends Double A grade Arabica coffees and offers the largest selection of
specialty coffees as well as tea and rich drinking chocolate from the top range
to more accessible.
A selection of fair-trade teas including green and black teas has also been
added to the range and are supplied by Scarborough Fair.
Scarborough Fair is distributed by a New Zealand company, Lighthouse Ventures,
and is the innovation of American Sarah Scarborough. Scarborough developed an
interest in the tea market and scoured the globe to find someone with the same
passion to establish Scarborough Fair.
Committed to corporate social responsibility (CSR) across numerous facets of its
business operations, Corporate Express offers its staff and visitors a range of
fair-trade products in their own offices around Australia.
Corporate Express is one of Australia's leading suppliers of business essentials
and has over 50 branches around Australia and New Zealand.
For more information about Corporate Express, call 13 26 44 or visit the website
Released for Corporate Express by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Kim Larochelle or Nicola Rutzou on (02) 9413