MEDIA RELEASE 25 June 2008
A 'bright' idea for marketers - the innovative mobile Light Tower
There is always a great marketing advantage by being first with a 'bright' idea,
and the newly released Aust Light Tower is a product that could make an event or
brand shine.
It is a unique mobile outdoor lighting solution, which is light-weight and
mobile and ideal for promotional and advertising purposes and even outdoor
evening events.
Consisting of an inflatable, adjustable semi-transparent tube, the Aust Light
Tower stands up to five metres high and is capable of illuminating an area of up
to 10,000 square metres in less than three minutes from switch on.
In addition to lighting, the Aust Light Tower can be branded easily,
significantly adding to the marketing communication for events, launches,
conferences, festivals and expos.
The Aust Light Tower can be used in places where electricity is not available as
it can be powered by a 1.5 kilowatts fuel efficient four stroke generator. What
sets the Light Tower apart is its compact size, affordability and low energy
use, while still emitting high capacity illumination.
It weighs only 25 kilograms and can be easily operated by one person. The
adjustable tube inflates within 60 seconds using a built-in fan and after five
minutes the sodium lamp reaches full brightness.
The Aust Light Tower is made of a special semi-transparent material that helps
to defuse the light, giving a softer light so that users have better visibility.
Shadows that normally accompany flood lights are greatly reduced and as the
Light Tower is lit from above, users can focus on the task at hand rather than
be distracted by strong lighting.
Compact in size, the Aust Light Tower can fit in the boot of a car, unlike other
mobile lighting equipment that is heavy and needs a dedicated trailer for
transport.
The Aust Light Tower is stable and can withstand wind gusts of 70 kilometres per
hour with the assistance of tension ropes. The Light Tower can also operate
under harsh conditions, for instance from sub zero temperatures to the heat of
the Australian desert.
"The Light Tower has received rave reviews from everyone who sees it, as there
is nothing else on the Australian market like it," said Stephen Crocker,
managing director of Aust Light Tower.
Crocker noticed a gap in the market when he found there were no rapidly
deployable, cost effective portable lighting solutions available in Australia.
"Light Towers have been used successfully overseas, particularly in search and
rescues, disaster response, road construction and interestingly by the Russian
Space Program to recover space modules on their return to Earth.
"In Australia the Light Tower is already being used by airports, SES branches,
government defence departments and local councils. But the applications for the
Light Tower are numerous and varied. You could use it for promotion and
advertising, at sporting events or anywhere you need a large space illuminated,
quickly, easily and efficiently," said Mr Crocker.
The Aust Light Tower is affordable and economical selling for under $5,000, a
third of the cost for similar lighting devices and it is also much cheaper to
run. It is available in a low-frame and high-frame model, with the high-frame
model made to fit a generator.
For more information contact Aust Light Tower on 02 9698 0177 or visit
www.austlighttower.com.au.
Released for Aust Light Tower by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Joanna Gitsham or Dennis Rutzou on (02) 9413
4244.
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