MEDIA RELEASE 25 November 2011
Local brand supports V8 supercar event at Homebush
Local work wear brand, Carhartt, is getting behind the V8 supercar event at
Homebush next weekend by supporting V8 ute driver, Grant 'Grunta' Johnson, in
his bid to retain first place in the final race of the season.
Grant's number one V8 ute will be branded with Carhartt, a notoriously tough
work wear brand founded in the US.
Carhartt marketing manager, Matthew Grosvenor, believes the V8 races are a great
opportunity to make people aware of the high quality work wear brand that is
relatively new to Australia.
"Carhartt work wear is fairly new for Aussies and we hope that by supporting a
tough driver like 'Grunta' Johnson, V8 lovers will get excited about some
equally tough work wear," he says.
Grant Johnson started racing when he was 21 in a V8 Holden Commodore. He has
raced at Bathurst in 98, 99 and 03, won a season drive in the Konica series in
2002 and has enjoyed great success in the Malaysian 12hr with five podiums out
of seven starts including two wins.
"I'm hoping that the racing climax wasn't last year, winning both the Australian
V8 Ute Championship and State Saloon Car Championship. One thing's for sure,
I'll be going hard," says Johnson.
Johnson will be competing in Round 8 of the 2011 Auto One V8 Ute Racing Series
at Sydney Olympic Park on 3 December at 5.45pm.
For 120 years, Carhartt has created and manufactured premium work clothing known
for exceptional durability, comfort, quality of construction and fit that you
can feel in the fabrics and see in the performance.
To find retailers of Carhartt near you, contact Zen Imports customer service
team on 02 8878 3600 or
More information on Carhartt can be found at www.au.carhartt.com. You can also
follow all the latest competitions and stories on the Carhartt Facebook page
Released for Zen Imports by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Kim Larochelle or Gill Asbury on (02) 9413