Public Relations Company

Public Relations Company  
MEDIA RELEASE 26 July 2006

NSW householders helping to close a power station
New South Wales residents are the first householders in the world to combat climate change by entering the revolutionary world of carbon trading.

Easy Being Green is the company behind a concept to distribute Climate Change Starter Packs free of charge to residents across NSW. Each pack contains six energy-saving light globes and one AAA-rated water-saving showerhead (for electric hot water users).

So far, over 145,000 residents have agreed to install the company’s packs. This equates to stopping 145,000 tonnes of greenhouse gas pollution from entering the earth’s atmosphere each year. Easy Being Green’s target is to reach a million homes, with pollution reduction equivalent to closing down a small coal-fired power station (200mW) or taking 300,000 cars off the road.

CEO of Easy Being Green, Paul Gilding, said the current scheme in NSW is the only one in Australia and the only one of its kind in the world, as it allows householders to trade the pollution emissions they save by installing the packs.

“Easy Being Green is amongst a limited number of organisations that are accredited to trade carbon credits on to energy companies to assist them in meeting mandatory emission targets set by the NSW Greenhouse Gas Abatement Scheme. In order to meet their targets, energy companies can undertake their own energy efficiency, pollution reduction and renewable energy initiatives and can also purchase carbon credits from accredited providers like Easy Being Green,” Gilding said.

Gilding, former Executive Director of Greenpeace International, said a critical part of the bargain is installation.

“By installing energy efficient light globes and fitting the showerhead, residents can reduce greenhouse pollution, which causes global warming leading to climate change.

“Before receiving the pack free of charge, each householder must sign a form pledging to install the contents. This gives Easy Being Green the right to trade the value of the greenhouse pollution avoided,” Gilding said.

“Everybody wins with installation. Householders save $150 off their annual electricity and water costs and an average of 21,000 litres of water each year. So the environment benefits and Easy Being Green grows its business by trading the carbon credits – known as NSW Greenhouse Abatement Certificates – signed over to it by householders.

“Because of our commitment to installation, we survey customers to monitor installation in order to help resolve any problems they might have. Our mission is to empower people to reduce their impact on the environment without the need for radical lifestyle change.
“In fact, well-researched, environmentally-sustainable and affordable solutions like simple energy efficiency measures can actually help people to save money and be more comfortable in their own homes. Climate change has created lots of political arguments, corporate angst and ideological debates, but there’s plenty we can do now. It’s easy to act for the first big carbon dioxide cuts we need by driving energy and water efficiency in our homes and workplaces.
“Our goal is to see one million householders in NSW and the ACT install the packs before 2007 and that 70 percent of Australian homes reduce energy and water use by 30 percent in 10 years,” he said.

To achieve this, Easy Being Green teams are travelling around New South Wales, visiting shopping centres, expos and fairs to distribute their Climate Change Starter Pack free of charge. The company is also working closely with councils and organisations to distribute their Climate Change Starter Packs to households in their area.

But the Climate Change Starter Packs are just one way householders can reduce their impact on the environment.

“We are also offering NSW residents the chance to sign up to Green Power, which provides electricity from renewable energy sources, rather than coal-fired power plants,” said Gilding.

Easy Being Green, in partnership with leading integrated energy business and Green Power retailer, TRUenergy, is helping householders expand their options for tackling climate change. When signing up to receive a Climate Change Pack, recipients can opt to receive further information about TRUenergy’s government-accredited green energy products, including TRUenergy Wind, a 100 percent wind power energy plan.

Easy Being Green is also currently looking for passionate campaigners across NSW to join their team. Please call Lachlan on 1 800 450 123 or email

To order your Climate Change Starter Pack free of charge and receive more information on Green Power, go to the website at

Released for Easy Being Green by Dennis Rutzou Public Relations.
For further information please call Fiona Pennington on 02 9413 4244 or 0431 22 88 50.

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