MEDIA RELEASE 26 July 2006
NSW householders helping to close a power station
New South Wales residents are the first householders in the world to combat
climate change by entering the revolutionary world of carbon trading.
Easy Being Green is the company behind a concept to distribute Climate Change
Starter Packs free of charge to residents across NSW. Each pack contains six
energy-saving light globes and one AAA-rated water-saving showerhead (for
electric hot water users).
So far, over 145,000 residents have agreed to install the company’s packs. This
equates to stopping 145,000 tonnes of greenhouse gas pollution from entering the
earth’s atmosphere each year. Easy Being Green’s target is to reach a million
homes, with pollution reduction equivalent to closing down a small coal-fired
power station (200mW) or taking 300,000 cars off the road.
CEO of Easy Being Green, Paul Gilding, said the current scheme in NSW is the
only one in Australia and the only one of its kind in the world, as it allows
householders to trade the pollution emissions they save by installing the packs.
“Easy Being Green is amongst a limited number of organisations that are
accredited to trade carbon credits on to energy companies to assist them in
meeting mandatory emission targets set by the NSW Greenhouse Gas Abatement
Scheme. In order to meet their targets, energy companies can undertake their own
energy efficiency, pollution reduction and renewable energy initiatives and can
also purchase carbon credits from accredited providers like Easy Being Green,”
Gilding, former Executive Director of Greenpeace International, said a critical
part of the bargain is installation.
“By installing energy efficient light globes and fitting the showerhead,
residents can reduce greenhouse pollution, which causes global warming leading
to climate change.
“Before receiving the pack free of charge, each householder must sign a form
pledging to install the contents. This gives Easy Being Green the right to trade
the value of the greenhouse pollution avoided,” Gilding said.
“Everybody wins with installation. Householders save $150 off their annual
electricity and water costs and an average of 21,000 litres of water each year.
So the environment benefits and Easy Being Green grows its business by trading
the carbon credits – known as NSW Greenhouse Abatement Certificates – signed
over to it by householders.
“Because of our commitment to installation, we survey customers to monitor
installation in order to help resolve any problems they might have. Our mission
is to empower people to reduce their impact on the environment without the need
for radical lifestyle change.
“In fact, well-researched, environmentally-sustainable and affordable solutions
like simple energy efficiency measures can actually help people to save money
and be more comfortable in their own homes. Climate change has created lots of
political arguments, corporate angst and ideological debates, but there’s plenty
we can do now. It’s easy to act for the first big carbon dioxide cuts we need by
driving energy and water efficiency in our homes and workplaces.
“Our goal is to see one million householders in NSW and the ACT install the
packs before 2007 and that 70 percent of Australian homes reduce energy and
water use by 30 percent in 10 years,” he said.
To achieve this, Easy Being Green teams are travelling around New South Wales,
visiting shopping centres, expos and fairs to distribute their Climate Change
Starter Pack free of charge. The company is also working closely with councils
and organisations to distribute their Climate Change Starter Packs to households
in their area.
But the Climate Change Starter Packs are just one way householders can reduce
their impact on the environment.
“We are also offering NSW residents the chance to sign up to Green Power, which
provides electricity from renewable energy sources, rather than coal-fired power
plants,” said Gilding.
Easy Being Green, in partnership with leading integrated energy business and
Green Power retailer, TRUenergy, is helping householders expand their options
for tackling climate change. When signing up to receive a Climate Change Pack,
recipients can opt to receive further information about TRUenergy’s
government-accredited green energy products, including TRUenergy Wind, a 100
percent wind power energy plan.
Easy Being Green is also currently looking for passionate campaigners across NSW
to join their team. Please call Lachlan on 1 800 450 123 or email
To order your Climate Change Starter Pack free of charge and receive more
information on Green Power, go to the website at
Released for Easy Being Green by Dennis Rutzou Public Relations.
For further information please call Fiona Pennington on 02 9413 4244 or 0431 22