MEDIA RELEASE 27 February 2008
Come celebrate Anaconda Logan's 1st Year Anniversary
Outdoor adventure retailer Anaconda will celebrate the first year anniversary of
its Logan store on Saturday, 8 March with a live crocodile (and handler) in
store plus entertainment for the whole family.
The outdoor adventure store, located in the Logan Mega Centre, will be open from
9 am to 5 pm and feature free face painting, a giant Anaconda cake, free
pinnacle rock climbs, cooking demonstrations and more between 10 am and 4 pm. St
Johns ambulance representatives will also be on hand for first aid tips when
adventuring.
Anaconda will be offering in-store special discounts for the occasion and the
first 100 visitors will receive a bag full of Anaconda goodies.
Store Manager Andy Stewart said he is excited about putting together these first
year celebrations as the local community has been very supportive of the store
in its first year of operations.
"The local community has really embraced our concept. We now have over 17,000
VIP members and have seen an increase in visits of about eight per cent in the
past three months," Stewart said.
"Customers who once might have travelled overseas are now opting to spend their
holidays in Australia and camp out to experience the great natural wonders of
our country.
"At Anaconda we pride ourselves on inspiring, equipping and enabling people to
get outdoors and experience their own adventure. Anaconda is for all outdoor
types from hardcore adrenalin junkies to families on holiday and the whole
spectrum of people in-between.
"We want people to be entertained and have fun whilst they are shopping in our
store so pieces of equipment such as climbing gear, tents, gas lanterns and
stoves can all be tested in-store. Climbing pinnacles for indoor rock-climbing
and a kayak pool are also in some of our stores to give customers a feel of the
'real experience'," he added.
The Logan store, located at 3525 Pacific Highway, Slacks Creek, occupies 3,500
square metres and offers over 35,000 products for camping, fishing, climbing,
cycling and kayaking from such famous brands as The North Face, Columbia,
Merrell, Garmin, Macpac, Kona, Edelrid as well as Anaconda exclusive brands
Spinifex, Denali, Mojiko, Tactical, Canyon, Dune, Fluid and others. For
customers who haven't decided to invest in the equipment and want to trial it
first, Anaconda not only sells products but also rents a range of them out.
Anaconda was founded in November 2004 by Toby Darvall, after selling his share
in a camping & army surplus wholesale business he co-founded 13 years
previously. He had formerly been a business reporter at Melbourne's popular
daily, The Age.
Anaconda currently has ten stores – one in NSW, four in Queensland, two in
Victoria, two in WA and one in SA, with expansion plans throughout Australia in
the near future.
Anaconda can be contacted on 1300 669 137 or by visiting
www.anaconda.com.au.
The Logan Anaconda store can be contacted on 07 3299 2244.
Released for Anaconda by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Teanne Ryan or Kim Larochelle on (02) 9413
4244.
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