Public Relations Company

Public Relations Company  
MEDIA RELEASE 27 February 2008

Adventure and sustainability tips for Auburn residents
Adventurer Paul Nichol, who has started his 15,000 km bike ride across Australia, will stop at the outdoor adventure retailer Anaconda in Auburn on Saturday, 8 March to raise funds for the Sustainable Living Foundation. While at the store, he will discuss his trip and talk about simple ways residents can become more environmentally-aware.

Paul Nichol started his cycle-tour on 17 February in Melbourne and will be peddling the 15,000 km of Australia's coastline to raise awareness and money for sustainable living. Throughout his eight-month trip, Nichol will also be visiting schools to educate children about sustainable living.

"I believe in reducing our impact on the environment as a society and I am very passionate about educating and inspiring others of the steps we can take in our day-to-day lives to make an environmentally sustainable future," Nichol said.

Nichol is sponsored by Anaconda, which provides equipment for the trip. He will be at the Anaconda store, Auburn Power Centre, 92 Parramatta Road in Lidcombe on Saturday, 8 March from 9:30 am to 4 pm.

Store Manager Michael Grech said his team is excited about welcoming Nichol in the store.

"Anaconda is a platinum supporter of Leave No Trace, a non-profit organisation that aims to improve education and raise awareness of sustainability and the environment, particularly environmental degradation caused by outdoor activities. So Paul's visit in our store ties in really well with our values," Grech said.

"At Anaconda we pride ourselves on inspiring, equipping and enabling people to get outdoors and experience their own adventure. Anaconda is for all outdoor types from hardcore adrenalin junkies to families on holiday and the whole spectrum of people in-between.

"We want people to be entertained and have fun whilst they are shopping in our store so pieces of equipment such as climbing gear, tents, gas lanterns and stoves can all be tested in-store. Climbing pinnacles for indoor rock-climbing and a kayak pool are also in our store to give customers a feel of the 'real experience'," he added.

The Auburn store occupies 3,500 square metres and offers over 35,000 products for camping, fishing, climbing, cycling and kayaking from such famous brands as The North Face, Columbia, Merrell, Garmin, Kona, Edelrid as well as Anaconda exclusive brands Spinifex, Denali, Mojiko, Tactical, Canyon, Dune, Fluid and others. For customers who haven't decided to invest in the equipment and want to trial it first, Anaconda not only sells products but also rents a range of them out.

Anaconda currently has ten stores one in NSW, four in Queensland, two in Victoria, two in WA and one in SA, with expansion plans throughout Australia in the near future.

Anaconda can be contacted on 1300 669 137 or by visiting

The Auburn Anaconda store can be contacted on 02 9737 8433.

Released for Anaconda by Dennis Rutzou Public Relations (
For further information please call Kim Larochelle or Nicola Rutzou on (02) 9413 4244.

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