MEDIA RELEASE 27 April 2009
New online polling service to capture opinions in 'real time'
The Global Poll is a new online polling service that allows any person or
organisation to reach a global group of opinion-leaders at no cost to the
pollster or voter. It captures results and voter demographics and presents them
in real time to anyone who accesses www.theglobalpoll.com.
The Global Poll first series of polls will go live on Tuesday, 12 May at 10 am
(Eastern Standard Time) and to celebrate the launch, The Global Poll is running
a competition for voters and pollsters.
The Global Poll is inviting people and organisations to submit quirky,
interesting, thought-provoking poll questions they would like to see live on
launch day. Pollsters can then invite friends and relatives to vote for their
questions and the most popular ones will be selected for the first series of
polls.
Prizes will be awarded to one pollster for submitting the most popular poll
question prior to launch, one voter for pre-registering their details prior to
launch and one voter for voting on polls before 18 May.
The three prize packages, valued at $2,173 each, include a Dell Inspiron(TM)
Mini 10 Laptop with mobile printer and a 24-month Optus 'yes' wireless 2GB
mobile broadband connection.
The Global Poll is the brainchild of telecoms-industry expert Bruce Mott. He
literally woke up one morning a couple of years ago with the idea for The Global
Poll in his head. Mr Mott felt that it ticked all the boxes for a business idea
- internet-based, potential to be financially viable and supported his own
personal ethics.
"We based The Global Poll concept on the fact that people nowadays want to get
instant reactions on various topics, share information quickly and express their
opinions, hence the huge success of social media. It will be a great way to
generate conversations and gain market research," Mr Mott said.
"The Global Poll is based on user-generated content - pollsters and voters will
lead where the website is going through their questions and answers and will
have the opportunity to comment on poll results through our blog," he added.
The Global Poll will run numerous polls simultaneously across nine different
polling categories: Business Finance & Employment, Current Affairs,
Entertainment & Arts, Environment, Food & Travel, General Interest, Health Sport
& Recreation, Politics & Society and Science & Technology.
To be able to vote, people must become a registered voter - at no cost - so that
their demographic details are anonymously recorded. To ensure reliability of the
results, voters are restricted to only one vote per poll.
The Global Poll's revenue will be generated from advertising only.
The winner submitting the most popular question will be contacted by email on
Monday, 11 May. The winners of the other competitions will be announced on
Monday, 18 May. See full terms and conditions of the competition here.
The Global Poll also offers an onsite text polling service which allows event
coordinators, marketers and venues to organise an instant opinion poll or
competition by asking attendees to send their answer using their mobile phone.
For more information on The Global Poll visit
www.theglobalpoll.com or call 1300 79
82 83.
Released for The Global Poll by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Joanna Gitsham or Nicola Rutzou on (02) 9413
4244.
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